5+ Business Books That Have Inspired

It is no secret to anyone that reading is one of the keys to success in any business, whether it is a start-up or an international company. This is why over the years has committed to reading a number of leading business books in order to improve themselves as professionals who continue to work on maintaining ‘s reputation as the

In the book “” socioeconomist Randall Bell says, “reading is dramatically correlated with higher education and income, as well as overall happiness. Those who read seven or more books per year are more than 122% more likely to be millionaires compared to those who never read, or only read 1-3 books per year.

We don’t read just because we want to experience success as individuals. We read because we want to remain undefeated in offering the best cheap web hosting service. We want to keep your trust as a customer.

The books we read are written by world-class innovators and leaders in technology and business. We seek to apply your experience in our company and train ourselves according to your needs, based on your feedback and the opinions you share with us. Our appetite to learn about the best in our field of expertise is so great, that since we started planning our business activities and their compliance using the OKR methodology, all our employees should have a “read day” and share what they know. they met with their peers as a way of collective self-improvement.

Below is a list of books that have greatly influenced us over the last decade. We invite you to take a look at them to discover what motivates us as a company.

The Lean Startup Method (Author: Eric Ries)

“The Lean Startup Method” is a book that many of us wish we had read before. Its author, Eric Ries, explains how to use the Lean methodology, crucial for the ecosystem of any startup. He believes that for any startup to be successful, it needs to use the LEAN philosophy of Create -> Measure -> Learn, for the startup to offer its customers a Minimum Viable Product (MVP)

The first part of the cycle, “Create,” emphasizes the need for the most viable product. It is a very simple concept that is closely related to validated learning. It underlines the importance of stripping away absolutely everything that is unnecessary to find out what the customer wants.

“Measure” is the second part of the cycle, this one is about giving up vanity metrics and focusing on getting only data that helps the business make a customer-focused decision, and how particular changes in the operation affect the customer.

The final part of the cycle, “Learn”, is about deciding whether a business should pivot or persevere. If a certain approach doesn’t work, don’t spend too much time making it work. Use data and “The Five Whys” to understand why it’s not working. However, “The Lean Startup Method” advises the reader not to forget that MVP is usually for those just starting out.

While we’re not going to deny that this book isn’t the most entertaining to read at times, it’s wonderful for anyone involved with startups thanks to its use of real-life examples.

Radical Focus: Achieving Your Most Important Goals With Objective and Key Results (Author: Christina Wodtke)

Christina Wodtke is an educator, author, and consultant. She has led redesigns and initial product offerings for tech giants like LinkedIn and Yahoo!, plus founded two consulting startups. Her book ‘Radical Focus’ outlines the benefits of startups adopting OKRs and bi-weekly sprints; two practices that we started using in 2017. Since we introduced these methods, we have seen an upward trajectory in the growth of our company, as well as an increase in employee productivity.

Eliyahu M. Goldratt is an internationally recognized leader in the development of new business concepts, and an educator for many corporations globally. Although “The Goal” is about the challenges that occur on the floor, takes the methodology of identifying and solving the bottleneck problem and applies it to our customer service-based business. Goldratt’s book has given us tools to focus even more on our clients, and guide our workflow to be as efficient as possible. Since we began to apply what we learned in “The Goal” in our day-to-day business practices, our clients’ satisfaction has increased. It has also allowed our teams to focus more on what they were hired to do.

Crossing the Chasm (Author: Geoffrey A. Moore)

Written by speaker and tutor, Geoffrey Moore, “Crossing the Chasm” is the cornerstone of our entire Marketing strategy at . Moore’s book has helped us pinpoint and explore our markets and their demographics, and has enabled us to improve the effectiveness of our dialogue with our customers. In addition to his work as an author, Moore divides his time between advising startups on the Mohr Davidow and Wildcat Venture Partners portfolios, as well as established technology companies like Microsoft, Intel, and Cognizant.

The New Work Formula | WorkRules! Insights From Inside Google That Will Transform How You Live and Lead (Author: Laszlo Bock)

Described as a “masterpiece” by Forbes, “The New Work Formula” has played a significant role in helping us refine our process of hiring and keeping the best possible employees. Its author, Laszlo Bock, currently manages Google’s people and is responsible for the company’s talent attraction, development, and retention program.

Under his leadership, Google has been nominated for “Best Company to Work For” 30 times and has won over 100 employer of choice awards. There are a number of tech companies that we’re determined to learn from, and if we can learn anything from Google, we’re certainly happy about that.

Principles: Life and Work (Author: Ray Dalio)

Ray Dalio and his company, Bridgewater Associates, have been a long-term inspiration to us at . For the past 40 years, Bridgewater Associates has been one of the oldest and best performing investment firms in the world, and Dalio has been named in “The Time 100” as one of the most influential people in the world. We are fans of the book “Principles: Life and Work” because it focuses on radical transparency. We have embraced the idea of ​​radical transparency and incorporated it into ‘s practices in our OKRs and

Nor are we the only advocates of the “Principles.” In 2017, Amazon named it Business Book of the Year.

The Effective Executive (Author: Peter Drucker)

Although “The Effective Executive” was first published in 1967, it still contains a considerable number of perspectives for today’s executives. Despite the number of technological advances that have been made in the last 50 years, Drucker shows that the core goals and values ​​of a business remain largely unchanged. The book contains the following sentence: “Efficiency, in other words, is a habit; that is, a complex of practices. And practices can always be learned. This inspired us at , and our executives work to make our company as streamlined and efficient as possible.

In a nutshell, “The Effective Executive” is effectively a summary of what a good executive needs to succeed. They must understand that time is finite and have the ability to figure out where time is wasted. They also emphasize that meetings do not become a waste of time; a good executive must ensure that the meeting is focused on results and not just efforts.

A meeting must have a specific result, which is why we started implementing OKRs and fortnightly sprints as part of our work methodology in 2017.

Drucker also emphasizes bringing out the best in employees to focus on their strengths but address their weaknesses constructively. Once again, we build on this philosophy to introduce the Montessori school method in our annual peer reviews. Since we introduced this transparent peer feedback system, our teamwork culture has improved dramatically.

Please let us know what you think of our selection, and if you have another recommendation, share it with us!

Carlos is a professional in digital marketing, eCommerce and website builders. He loves helping businesses grow online through his tips. In his free time, he is surely singing or practicing martial arts.