510. The case of rainy days – .com

Today we see the wet outcome of “The case of the rainy days”, and we raise “The case of the car wash”, also passed through water.

Let’s start as always, with the key points of the case that I presented to you last week. The case of rainy days:

• Pastry cafeteria that I frequent.
• Rainy day, he had a meeting with a client.
• We did the meeting. No one had come in the whole time.
• They blamed the rain.
• It is true. My wife also has those rainy days.
• However, there is a solution. In fact, more than one.
• Low cost, little investment.

And the solution went through a double strategy:

1. proactive tactics
   1. Cafeteria membership site
      • Monthly fee to go to breakfast every day. So they don’t have to pay
      • It rains? No problem! They will come, now!
      • Compare with schools
   2. Example of my wife’s case:
      1. Textile and baby accessories store.
      2. But also sewing courses.
   3. Play with the rain in our favor
      1. It’s raining? Everything at 50%. And you say it.
      2. That they remember you if it rains!

• Car wash in BCN that makes a “rain insurance”.
• If it rains that day, the next day they wash it for FREE!

Anyway, so far today’s case, and now let’s go for the new one: The Case of the car wash. Attention the basic data:

• A car wash in an industrial estate.
• To the outskirts, for price.
• Few people passed by.
• They thought more people would come, but no.
• Budget: €800/month (currently dedicated to mailing)
• Web: Nothing.
• Social networks: Nothing.
• Customer data: Nothing at all.

What do we do with the tunnel lords? How can we revive the situation? I’m all ears!

And that’s all for today! As always, I hope you liked it. Thank you for yours, for yours, and for being on the other side for a little while every day. You are the milk!

And you already know: At 10:10 we give with Antonio. I await feedback, I hope you learn a lot.

We’ll hear each other tomorrow at 07:07 with a luxury guest. Until then… Very good morning! 🙂