In this course we are going to review all the functionalities that ActiveCampaign offers us and through practical examples that you will be able to carry out as we progress with the lessons.
ActiveCampaign has become a must-have tool for marketing automation. Thanks to its adjusted price and offering everything you may need for your automation, it is perhaps the most popular platform today.
It is one of the most intuitive applications and we can connect it with most of the tools you currently use. All its features are typical of a marketing automation platform that usually costs thousands of euros per month.
Due to all the possibilities it brings, it may be difficult at first to understand where to start and how to get the most out of it.
What is the difference between ActiveCampaign and other email marketing tools? It is true that currently many email marketing software allow you to set up automations. However, they do not allow advanced and automated segmentation of the database. Also, any automation is done only based on the behavior of users regarding emails.
If we have, for example, an e-commerce, wouldn’t it also be great to automate according to the behavior of the users that they have within the electronic store? This is where the big difference between email marketing and marketing automation is.
We will learn in an easy and simple way how to integrate ActiveCampaign with WordPress, in order to be able to do detailed monitoring of users and their behavior within our website.
We will also see how we can capture leads both through a form and we will even create a Lead Magnet. We will work on the visual part and how to automate content delivery.
On the other hand, we will know all the options to segment our database well. Lists, tags and custom fields allow us to classify leads according to our users. Don’t worry, we will know what is best to use in each case and we will have our database optimized.
We’re not forgetting sales either, so we’ll also see how ActiveCampaign’s CRM works and how we can customize it to our own sales process.
We will see how to create email marketing campaigns as well as create a conditional funnel to take full advantage of all the automation potential. We will be in contact with our leads in a personalized way and when they need it.
Finally, we will see what reports this platform offers us, and we will know what type of information we can extract thanks to the default options that this tool provides us.
So, we will see all the possibilities of ActiveCampaign and we will know how we can implement it to our project. We will know how to make the most of all its functionalities and we will learn from the most basic to performing advanced automations.
Ready to learn how to use ActiveCampaign like an automation pro? Let us begin!
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