Instagram constantly surprises users and its stories, better known as “Insta Stories“Without a doubt, they are here to stay. Celebrities are fans of this tool and brands are not far behind! To take advantage of all its advantages It is important to take into account some tips.
How to promote Instagram stories
Before looking at the best practices to boost your photos and videos, it is necessary to know how to promote Instagram stories.
Start generating quality content, that is, publish the photo or video that you have planned in your social media plan. Then, click on the three dots at the bottom where it says “Promote”.
I followed the step by step that the platform indicates, choosing the objective, the public to which to direct the promotion and the assigned budget.
Now yes! Let’s move on to the 7 keys to boost the content of your Insta Stories through promotions.
1- Keep it regular
I did my best to make the stories that you publish maintain the profile of your brand constantly and think about doing something unique and creative to differentiate yourself from other brands. Create the habit of posting every day, or at least every weekabout what’s new in your store, your segment and the latest trends.
you can try different hours and see if this influences the number of people who see your posts. For this, we recommend that you look carefully at Instagram statistics, they will be your best thermometer!
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2- Pay attention to the interaction of your followers
What’s the use of posting great content if your followers don’t react? That’s why, pay attention to the messages and responses of your audience with your brandso you can start creating a more special interaction with potential customers and also know if they are interested in your products.
3- Use emotions, phrases, stickers Y gifs (with moderation!)
The emotions, the stickers, the gifs Y the text can give a fun and creative impression to your stories. But use them in moderation: their excess can “contaminate” the photo or video and make it difficult for your users to see; the stories they last for seconds and it is better to leave them as “clean” as possible so that your followers can enjoy them in their entirety.
think about how to summarize the information you want to communicate in as few words and accessories as possible. If not, try to split the message into a series of stories.
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4- Spread joy!
Let’s be honest: what is not lacking on the internet is bad news. It is enough to enter any online newspaper and be left with a bitter feeling after reading its headlines. Take the opportunity to do something different and creates stories that transmit some joy and smiles to their followersthey will thank you!
5- Communicate interesting news
In addition to promoting your products, I included other content related to the segment of your brand that interest your followers.
If, for example, you have a fashion e-commerce and you travel to Fashion Week in New York, or if you have a decoration store and attend an important exhibition, take advantage of these events to share all the photos and videos that may be relevant to your audience.
6- Do surveys!
I chose the “Poll” function in the same section of the stickers that appear in your stories and start to get to know your audience better, ask their opinion on different topics, interact more and have fun! At the end of the survey (24 hours after publishing it), you will be able to see the final result represented in percentages and share it with your audience.
7- Promote your products with paid ads
In addition to , there is the possibility of listing your content within the framework of : a whole world apart!
Ads in the form of storiesas the Instagram giant rightly expressed, represent a new way of bringing your brand’s story to life.
If you want to know more, we will tell you.
Have you already taken note of the 7 keys to promoting your Instagram stories? Do you know others to share with this beautiful community of readers? We read you in the comments!
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