What is Cyber Monday 2022: what you should know 🛍️

If you still don’t know what Cyber Monday is and how to take advantage of this special celebration, you have come to the ideal place, because here you will not only find what it is and where this initiative was born, but also why it has become one of the most important dates for everyone. entrepreneurs who have an e-commerce.

Find out when it is and how to sell more during Cyber Monday, capitalizing on the benefits of this date in your business. Write down the dates and design your promotion strategy! Here we help you.

What is Cyber Monday?

Cyber Monday is a marketing initiative born in the United States with the aim of strengthening online sales through promotions and discounts similar to those found in .

How did Cyber Monday come about?

The name was coined in 2005 thanks to , where he reviewed how Cyber Monday had become one of the most important days for online purchases throughout the year.

Despite being a term coined from across the border, Cyber Monday has had worldwide acceptance, being a giant event in countries such as Germany, Argentina, Canada, Chile, Colombia, Spain, Portugal, Brazil and Mexico.

When is Cyber Monday Mexico 2022?

Cyber Monday in Mexico is scheduled to take place on Monday, November 28, 2022.

In the United States it takes place on the Monday after Thanksgiving, that is, Thursday is always Thanksgiving, Friday is Black Friday and the Monday after both dates is Cyber Monday. The date usually falls from November 26 to December 2, depending on the year.

When does Cyber Monday end in Mexico 2022?

Officially, Cyber Monday 2022 lasts only one day. However, many brands and companies will extend the days of promotions and offers in order to increase the participation of buyers, so it will be up to each business to decide the duration of its promotional strategy.

Take note…

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Cyber Monday vs Good End

You may be wondering what the difference is between Cyber Monday and Buen Fin. Let me tell you that although they have similarities, they are dates that stand out for their differences. In the following comparative table you can learn about and compare both initiatives.

Differences between Cyber Monday vs Good End

Cyber Monday Good End

Source:

USA

Source:

Mexico

Year of origin:

2005

Year of origin:

2011

Duration:

1 day

Duration:

Multiple days

Particularities:

Focused on online shopping

Particularities:

Focused on physical and online purchases

Type of promotions:

Free shipping

From 30 to 60% discount

Type of promotions:

months without interest

From 10 to 30% discount

Although it has a very good acceptance by the Mexican market, Cyber Monday is positioned as one of the best dates for all those who sell online. Therefore, if you have a business, it is likely that this date will be attractive to you, being an opportunity to obtain even more profits for the Christmas celebrations.

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How to sell more on Cyber Monday?

Now that you know what Cyber Monday is and when it is celebrated in Mexico, if you have decided to join this date and take advantage of its benefits, I will give you some tips to get the most out of this initiative and thus strengthen your digital presence and your e-mail. commerce. Take note!

1. Plan a discount strategy 📈

Behind a good promotional campaign, there is always a strategy. Planning which items you will have a discount on and what type of promotion you will apply is vital so that everything goes smoothly. I recommend that you take a look at your cost sheet and decide which are the ideal products for this season, they can be your best-selling items, those where you want to encourage sales, those that are perfect for the holiday season or all the items in your store, if that works for you. Just check that the promotion you apply does not eat your profit margin.

Don’t you have a cost sheet? Don’t worry, here we help you with an incredible cost sheet with a discount calculator that will make your life easier. Download it! It is completely free.

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2. Prepare everything in your online store 💻

Now that you have a plan, it’s time to put it into action. To communicate the best offers on this Cyber Monday, you need to invest time in generating materials to dress your online store, as well as social networks. These will be useful to invite users to visit your website and make their purchase. Here I list some of the materials you can prepare for this online celebration.

Materials to promote Cyber Monday

🔘 Discount banners for your online store;
🔘 Headbands explaining the most relevant benefits;
🔘 Material for social networks announcing the discounts you will have;
🔘 Template for email marketing;
🔘 Integrating page of promotions available on Cyber Monday;
🔘 Terms and conditions page for promotions.

✨ Expert tip: When writing the terms and conditions for promotions, be as clear as possible with the messages that you will include. Consider the dates on which the promotion will be valid, amounts, pieces and additional conditions. Not only will you give buyers certainty about the benefits you offer, but it will also serve to protect you from possible misunderstandings. Forget about promotions and misleading advertising.

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3. Add other online sales channels 📲

With a plan in place and materials ready, it’s time to think about how to scale up the effort you’re putting in so you get the most benefit. And the best way to do it is to add other digital sales channels.

Think about how your potential customer behaves. Are you likely to visit marketplaces? Maybe look for Cyber Monday deals on Amazon or Mercado Libre? If so, think about how you can add to the efforts you already make in your online store. Consider what kind of benefits you can grant to those buyers who make their purchase through marketplaces or other online sales channels.

And although Cyber Monday is mainly focused on digital channels, this promotional effort is not limited. To the discounts in your online store, you can add to your physical stores, replicating or changing the benefits depending on your strategy.

✨Expert tip: If you have your online store in Tiendanube, which helps you manage your sales in marketplaces such as Mercado Libre, Amazon, Claro Shop, Walmart and Elektra from a single place. This way you will avoid stock problems, product administration, promotions and purchase orders.

4. Invest in advertising campaigns 📣

If you have already done all the previous steps, all that remains is to shout it out to the world. If you already have planned publications for your social networks, you can reserve a certain budget to do a paid advertising campaign. If you don’t know how to do it, here are some manuals to create your first digital campaigns:

5. Offer a GREAT shopping experience 💖

Now that you’re all set for Cyber Monday, the only thing left to do is deliver an amazing shopping experience. It is normal that these days, especially if you did a paid campaign on social networks, it is likely that you will have doubts about discounts, items or purchase processes. Try to be aware of the contact methods that you have enabled in your online store, because as you respond quickly and courteously, the purchases are more likely to be made.

How to find the best Cyber Monday deals?

Whether you’re an online entrepreneur or a shopper, you’re probably also interested in how to find the best deals on Cyber Monday. And there are certain things that you should take into account when buying.

1. Prepare a purchase budget 💰

It is common for us to think of Cyber Monday or Good End as an important date for buying Christmas gifts, taking advantage of the advantages that the end of the year can bring. Preparing a purchase budget is relevant to avoid over-indebtedness even with everything and the promotions and discounts that we find in online stores.

2. Access the official sites ✅

Entering the official or verified sites is important to avoid buying on unreliable pages. Make sure that the online stores you visit start with “https://”, have recognized payment gateways such as Mercado Pago or Paypal and try to buy with digital cards as much as possible. This way you will keep your purchases safe and secure.

3. Follow stores on social networks 📱

In addition to finding out about the promotions they will have, following your favorite brands on social networks will help you to be sure of how they work, their purchasing policies and meet their satisfied customers. This will give you certainty that not only are the promotions you see on the site real, but that they have a legitimate purchase dynamic.

4. Look for opinions from other users 💬

Whether you are interested in electronics, sporting goods, home or fashion, always look for opinions from other users. Based on their experiences can help you know if the item you are interested in is the ideal one. You can support yourself from their website, from social networks or from friends and family.

5. Review the terms and conditions of purchase 👀

Do you have doubts about a promotion? Always check the terms and conditions in a store. In this space you will be able to find out more about the guarantee of the articles, if changes are accepted, returns and many more details of the purchasing dynamics of each store. Knowing them before making a purchase is a good habit that can avoid misunderstandings and unexpected situations.

In summary

Cyber Monday is an excellent opportunity to position your online store and your digital channels. If you want to participate in this great initiative, I will leave you here, as an accordion, the most important aspects that you should keep in mind about this great event.