Ready to continue developing your audience?
In the previous article of this series we looked at the main ones.
Today we are going to focus on how to build that public and what are the sources that every business has to achieve it.
Before starting, The first thing to have defined is who you want to have in your audiencethat is, you .
It is important to know who you are trying to attract to understand where to go to look for them or what to offer them to subscribe to a mailing list or follow you on social networks.
Once you have that clear, there are two great ways to build your audience: from an audience to which you already have access and from one outside the scope of your brand.
My recommendation is to make a combination of the two. Let’s see in detail:
From your own channels
To start, you have to use the channels you already have for your brand. It is important that you take advantage of them: because being your own channels is going to be easier and faster to get resultssince they are people who, in some way or another, already know you.
These are:
1) Clients
It may seem obvious, but the full potential of maintaining an ongoing relationship after someone has bought from you isn’t always realized.
Your old clients are going to be the first to be open to receiving your messages and it is important that you do not waste it.
This means that you have to incorporate each person who buys from you into your database for future communications: invite them to subscribe to your newsletter, register their email and tell them to follow you on social networks.
If you have a Cloud store you can access the Clients> My Clients section in your Panel and see the list of people who bought from you. By clicking on the name of the person you will be able to see all their data, including the email. Also, you can to include them in the emailing platform you use.
2) Online store
You are also a source of contacts for your base.
In addition to customers, each person who contacts you to ask you a question (be it about your products, payment methods, etc.), even if they do not end up buying from you, already shows their interest and it is worth including them.
If you have a Cloud store, you can access the Clients>Queries section in your Panel and see all the questions that came to you from your store. Right there you will have the emails of those potential clients to add to your base.
And so you already have how to contact them for future communications. 😉
3) Social networks
People who follow you on your social networks or who contacted you by messages also showed their interest.
For this reason, part of you has to be getting them to subscribe to your newsletter or leave you their email in order to include them in your database.
For example, you can ask people who send you inquiries by private message for their email to send them more information by that means. It can be to send them a catalog, more photos or directly ask them if they want to be included in your mailing.
To convert your followers into subscribers of your list, you can do some promotional action such as offering an exclusive discount for people who subscribe or send them a special gift with their purchase.
By communicating all this on the networks you will tempt your followers to also be part of your audience. 😉
4) Events
In-person events are also an opportunity to grow your audience.
Whether it is a fair, networking, exhibition, etc., it is always a good time to add contacts to your base.
Even if they don’t buy from you at the time, that event can be the beginning of a relationship that can be nurtured with your future communications.
It is always useful to have a form where you can write down the data of all the people who come to you at the event and then upload it to your general database.
Depending on the area in which you sell, each year there are fairs of different sizes that can be accessed, generally with a stand. For example, if you sell things related to design such as clothing, accessories, jewelry and decoration, you have the fair that will be held twice this year, one from March 16 to 19 and another from September 14 to 17.
5) Show room
If you have a showroom, that is another channel that you can take advantage of.
Every person who comes to see your products is probably interested in receiving future communications from your brand.
Take some time to organize a subscription form from the showroom. It can be a form for them to leave their data or that the person who is assisting them dumps it directly on an online basis.
From external channels
The second way then is going to focus on expanding the audience through channels that are not within your own reach, but you need other means to achieve it.
These options are also key because they will allow you to access new peoplewhich usually you would not arrive.
These are:
1) Sweepstakes and promotions
Earning free stuff and getting discounts never gets old. For this reason, sweepstakes and these types of promotions are a strategy that always works.
Social networks today make it much easier to spread this style of actions with the possibility of sharing, tagging friends and leaving comments.
You have to think about what the objective of the draw or promotion is going to be and put together a slogan that helps to fulfill it. For example: if what you are looking for is to grow your emailing list, you can set up a raffle among all the people who subscribe in the month and who share the image that tells about the raffle on Facebook.
In this way, friends of those people will see the image and also share it, and also subscribe. And so the cycle continues.
2) influencers
Social networks also brought with them the development of these personalities today called or referents.
They have an audience that they can influence through recommendations and showing their lifestyle in a way that seems more natural and real to the public.
Making an alliance with them will involve accessing their audience and thus attracting people with whom you did not have direct contact.
You can organize product actions to spread your brand, that they tell about your promotion or directly invite them to subscribe to your mailing.
Some influencers work with exchange, others with a fee and others also do it for free if they believe in your brand’s proposal.
It is important that you evaluate if the influencer you contact has a similar target to yours so that this new public to which you have access serves you.
3) Alliances with brands with the same target
An idea that seems very interesting to me is alliances between brands that do not compete directly, but rather complement each other and have a common target audience.
Sharing resources and getting results for both sounds like a perfect match.
For example: If a beach hat brand gets together with a sun lounger brand, assuming they have the same target, they can help each other.
The next step: measure results
Surely while reading these channels you came up with other ways to get more contacts for your audience. There is no limit to ideas and it’s good get creative to come up with different strategies.
The important thing is that after a while of putting these actions into practice, take a moment to assess which ones are working and which ones don’t.
In this way, you can modify your plan to put all the efforts in the things that are worthwhile and leave aside or change the ones that do not work.
Are you ready to start working on your audience? After you’ve used the different fonts, let me know in the comments which ones worked best for you. 😉
If you want to have an online sales channel to take your audience, it’s time for you to set up your own store. You can try Tiendanube free for 30 days and start .
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