Truppi pioneered online grocery delivery, speaking to a new audience of young adults who could take advantage of this new service to, say, get their favorite treats delivered to the office without leaving their seat.
Candy is usually sold in physical kiosks, and we thought it was a cool idea to try this other virtual world that appeared. My friends used this product, they liked it and it reminded them of when they were kids but they were older and had new uses: watching movies, getting together with friends, for a party.
Antonella Minca
Based on this, Antonella realized that there was an audience that was not taking advantage, with a higher purchasing power.
In their Tiendanube they have the full variety of products produced by the factory. The manufacturing process involves choosing the molds and having them made.
Then you begin to think about the genesis of the product: what color is it going to have, what flavor is it going to have, what do we want to achieve. We have a technician in the plant, a food engineer, and with her the first thing that is done is to decide these things.
Antonella Minca
The next step is to prepare the dough. As the factory is semi-industrial, there are parts that are still developed by people with a trade who know about the preparation and are 100% involved with that process.
Then the process continues in a machine where the mold is printed to give the shape. Each of these boards is taken to a room-oven, where the gummies are dried and cooked. The last step is packaging.
According to Antonella, it is key to have a differential, which in the case of Truppi is the jars of gummies, and that this differential can be exploited in the brand’s communications.
The differential of the brand is that it is to share. Even if it is to share with yourself and your series, but the plan is that it be in your home or in the office and that it be to share.
Antonella Minca
It also places special emphasis on forming key alliances with other brands to think about strategies, expand communication and, above all, learn.
For us at Truppi, and for me personally, it helped me a lot to make alliances with other brands, with communicators, to choose a coworking space, not to be alone in that sense and to make good alliances.
Antonella Minca
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