Digital marketing tools have become popular in recent years to become a decisive factor for any business. Whether you already sell online or not, surely you have already wondered which ones you could use to give your strategy a boost, because reaching more customers is the main objective of any company.
In today’s world, it is essential to achieve good marketing planning that allows not only to reach a large audience, but also to achieve a competitive advantage in any field.
Having good tools can be the key to attracting new customers and retaining them. For this reason, in this article we are going to show you the main marketing tools that you have to know if you want to achieve great results.
what is the digital marketing?
It is a type of marketing that consists of applying marketing strategies translated into the digital world. That is, it promotes products or services through the internet.
One of its advantages is that it can be applied at any stage of the process. A good digital marketing strategy goes from when the potential customer knows the brand until after making their purchase.
Why use digital marketing tools?
Every day there are more people who prefer the digital world over the physical when making their purchases. It is even expected that by 2025 the number of users of the e-commerce market will rise to 4,877 million, as we detail in our .
Nowadays it is very difficult to maintain a business, especially if it is a virtual store, without investing in digital marketing and that is that.
This makes it increasingly important for businesses to have the necessary instruments to achieve the best strategies.
Digital marketing tools: which one to choose for your business?
Digital marketing tools are software focused on optimizing and automating processes, as well as analyzing large volumes of data and facilitating the management of various tasks.
There are many tools on the market that serve to facilitate the implementation of different strategies.
If you already have clear the needs of your business segment, as well as the objectives of your brand, it will be much easier to find the ideal combination.
Keep reading and find out what are the ideal digital marketing tools for your business.
Email marketing tools
Surely you have already sent an e-mail of this style to your clients, either to welcome them or to notify them of a promotion.
Currently, it is one of the main channels of communication between brands and customers. In addition, it is an excellent alternative to build relationships and nurture your potential customers.
Take a look at some of the tools you can use to .
HubSpot is one of the largest email marketing automation tools in the world.
Its main feature is its (Customer Relationship Management or Customer Relationship Management), which allows you to organize potential customers in stages and thus create a large database.
In this way, more sales can be generated, in addition to guaranteeing excellent customer service.
Although the CRM is the strongest feature of this platform, it also provides some other very useful functions for email marketing such as link segmentation and the creation of landing pages, forms, popups, automated flows and reports.
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mailchimp
is a marketing tool that allows you to automate the sending of emails, segment lists, create registration forms and analyze the results of campaigns.
It is a very complete tool that, in addition to sending emails, provides features that allow you to publish on social networks, create landing pages, export performance reports, access a CRM, create paid ads, edit images, among other options.
sendinblue
Sendinblue is another digital marketing solution that, in addition to offering a CRM, provides email marketing and SMS tools, as well as functionalities for the automation of transactional emails.
It is a very useful software especially for those who, in addition, are looking for a tool that helps them with the creation of landing pages, Facebook ads and even tasks related to .
Tools for creating landing pages
Landing pages are pages that aim to convert visitors into leads, that is, users with a greater potential to become your customers.
Creating a landing page from scratch can be a complex process that requires a lot of resources and skills. For this reason, there are a series of tools on the market for those who are not so familiar with design and programming.
Unbounce
Unbounce is a marketing program that allows the creation of landing pages without the need for any design knowledge.
Through an intuitive dashboard it allows you to modify buttons, titles, images and other elements.
It has more than 125 customizable templates ordered by categories according to sector or type of campaign. In addition, it provides many other features that allow the creation of A/B tests and pop-ups, the insertion of scripts and the integration of leads.
This platform allows you to create and optimize landing pages easily, without the need for a developer. It has more than 500 templates sorted by industry and allows the creation of AMP landings.
Among its particularities, the functionality to create campaigns collaboratively stands out, simplifying workflows and review, approval and launch tasks. It also provides multiple experimentation options such as heat maps and A/B tests.
Content Marketing Tools
Through , an inbound marketing strategy, you will plan, for example, the topics of the blog articles that you will produce to educate your visitors until they become your customers.
Many companies are not yet using tools to address this marketing front, but there are some ways to streamline the content production process.
Here’s a tool that can help you manage these tasks.
Buzzsumo
Buzzsumo is a tool that allows you to create better content and optimize the typical tasks of any strategy, thanks to its many features.
On the one hand, it makes it easier to identify the most shared content on . On the other hand, it serves to track the competition and find possible backlinks (incoming links).
In addition, it allows you to discover who shares your publications as well as evaluate the topics present in your editorial calendar.
Finally, it provides data analysis tools, ideal for identifying current trends and thus creating high-performance content.
SEO tools
Search engine optimization or SEO tools aim to help businesses improve their content so that it appears organically on Google results pages.
These apps offer features like finding the best keywords, writing correct product titles and descriptions, and improving the browsing experience on a website.
Ahrefs
It is one of the most complete SEO tools on the market. It has an extensive database differentiated by country with more than 150 million keywords.
This program allows you to analyze the competition by seeing what keywords they rank for on Google, drill down into backlink profiles, and constantly track desktop and mobile rankings for any location.
yoast seo
This tool is actually a search engine optimization plugin built for WordPress.
It is very useful to optimize the content, since it makes a complete review of different aspects of On-page SEO such as density, tags, images.
In addition, it provides information related to the user experience such as ease of reading, content length and passive voice.
Google Trends
Google Trends, also called , is a tool created by Google Labs to display the most popular search terms from the recent past.
It is ideal for content creators, as it allows them to identify the most relevant topics for the audience at the moment.
semrush
Semrush is a digital marketing, SEO and content marketing tool. With the data offered by the platform, it is possible to find growth opportunities, monitor organic keywords, perform traffic and domain analysis.
The company has information from more than 142 geographic databases, 808 million domains and more than 7 million users.
Google ads
is Google’s ad platform. This tool is used to promote products and services on the internet paying only when users click on the ad.
You can create different types of ads on the display or search network, with the aim of encouraging users to buy a product from your store.
Data analysis tools
Data analysis tools are those that allow you to measure the results of the campaigns carried out.
Through these softwares it is possible to follow the main indicators of success of your business such as s, return on investment (), among others.
Google Search Console
Google Search Console is a platform that helps monitor the ranking and content of websites in Google search results. It offers a comprehensive dashboard to track data like clicks, impressions, CTR, and average position.
In addition, it makes it easy to collect information needed for SEO audits such as search traffic, crawling, and security issues.
Google Analytics
It is one of the most used digital marketing tools. Its main objective is to monitor, through reports, the traffic of a website, online store or application.
The platform integrates with various social networks, blogs, sales pages, and other marketing tools.
It has the option to create personalized goals according to the type of business and track them. It also allows obtaining relevant information from the audience such as age, gender, interests and market segment.
Hotjar
It is a data analysis tool, specifically those related to the behavior of users on a website, so it is ideal for determining those points of the site that need more attention.
Its strengths are heat maps, motion recordings, and visual analytics on forms, which graphically show how the visitor behaves.
Social media management tools
If you have a store…
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