has been made known Volkswagen’s new brand image and logoa design change with which the brand expects create “a new era” and get closer to their consumers.
This is the new Volkswagen logo
During the Frankfurt International Motor Show, which stands out for being smooth and two-dimensionalclearer and reduced to its most essential elements.
Also, if to date the Volkswagen logo has been blue and white, now shade of blue allows for additional color variants. In its strategy, Volkswagen will include an acoustic logo for the first time, a distinctive sound “both in the vehicle and in communications”.
auditory mark of
– Omar Pirela Neuman (@pirelaneuman)
Although the new Volkswagen logo is intended to be flexible and usable in a digital world, will also serve to enhance its new line of electric vehicles. The firm ensures that the strategic foundations of its new brand image were not developed by external agencies, but by a joint design and marketing team from the same company.
A new image for a “new era”
During the presentation, , responsible for sales, marketing and post-sales of the executive committee of the brand, assured that “The new design ushers in a new era for Volkswagen. By formulating new content and with new products, the brand is undergoing a transformation towards an emission-neutral future for the entire world. Now is the right time to reveal to the outside world the new attitude of our brand”.
On the other hand, Volkswagen’s director of design, Klaus Bischoff, who played a key role in the development of the brand’s new identity, stated that with this new design “we have created an authentic communication platform for the emotional presentation of electric mobility. We are showing the Volkswagen of the future, under the motto “digital first” and without filter”.
https:///5-keys-rebranding-of-brand-design/
A change that seeks to clean up a brand reputation crisis
Throughout history, large and well-known brands have sought a favorable change in the opinion of their customers or simply update via .
An example is McDonald’s, which, after confronting its brand’s relationship with food that is harmful to health, renewed its image to project a healthier style, and we are not only talking about its menu, but about include the green color in its logo, more related to healthy food.
The Volkswagen case itself is not only a change of image, but of philosophy, an evolution in the same brand, and even seeks to eliminate a negative image.
An image cleanup that has been missing for several years, after it was revealed that they equipped their vehicles with devices to cheat the polluting emission tests after an error in the design of their engines. Social criticism and his silence in the face of this crisis dragged away his reputation and the trust of his clients.
Now, the brand seeks to associate its new logo with the freshness and modernity of a “new era” with its electric cars, and wants reinforce its image as a human companyresponsible with the environment and close to consumers.
Reactions in social networks after the Volkswagen logo change
Of course, the reactions of the users have not been long in coming with positive comments and also with criticism towards the brand:
Less desire to work than I the designer of
– The Magic (@guaschetti)
If you turn it upside down, it’s Plastic Man.
— D (@theplothickens)
Neither clean nor modern. Simple. Simplicity is the enemy of simplicity. Cleanliness in this case is a pretentious minimalism, inappropriate for German simplicity. If modern means the 19th and 20th century, when design didn’t depend on marketing… okay. But it’s not like that. It lacks power.
– Luis Fernando Ceja (@MtroCejaBernal)
Volkswagen Design Department:
– Shit, I don’t know what I’ve given it that has erased all the relief of the logo, its dead.
– Illo, it is to wapo.
– Yes?
– I already told you, you talk about electromobility and that shit.
– LOL
– LOL…
-Another joint?
– Enga
— Three On A Donkey (@3en1donkey)
Me gusta! 🚙 al parecer se deslinda de esas “reglas de diseño excéntrico de los eléctricos” y se muestra funcional.
— Cesar Aguirre (@CesarAguirrePo1) September 10, 2019
>> is somewhat more complicated. It is here where the imprint of a brand is developed, at the same time that we turn that design into something with a specific function. And this, from what I’ve seen, gets it to spare. Modern, agile and light. House with what seems to want to be Volkswagen
— Gabriel Suarez (@SenorCreativo)
I like it, very similar to the logo of the sixties, without distracting elements, basic lines, simple but preserving the classic VW design.
– Erick NV (@periconv)
What do you think of the new Volkswagen logo?
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