A few days ago we heard the news that the multinational company Toys’R’Us to file for bankruptcy law in the court of Virginia, in the United States, but in a last effort to reinvent itselfhas decided to launch a Toys’R’Us Marketplace ready to launch 2018.
The new Toys’R’Us Marketplace will be available in the US and Canada
Through the company, he explained that the Toys “R” Us marketplace will aim to increase your product selection reducing the time of commercialization of new merchandise, offering attention to its clients, where and when they require it.
The Toys “R” Us will be created by the technology provider Mirakl, a company that has more than 100 clients in 40 countries who use its platform to automate the most difficult processes such as service quality control and order distribution, as well as product data management. Among its clients are Best Buy Canada, 1-800-Flowers and Hewlett Packard Electronics.
With the new Toys’R’Us marketplace, retailers and brands will be able to sell from the company’s website, while leveraging third-party seller and product data to achieve identify potential new retail partners and influencing offers in the company store.
Lance WillsCTO explained about the new Toys “R” Us marketplace: “As a leading retailer of children’s and baby toys, customers expect us to have the latest news and the largest catalog of products available. The marketplace model offers the opportunity to achieve this. We look forward to working with Mirakl, and her experienced team, to bring this easy-to-use purchase option for our customers”.
For its part, Adrien NussenbaumCEO and co-founder of Mirakl commented on this: “We trust our ability to support your goals of growth with our Mirakl marketplace platform, and we are honored to become one of your trusted partners. We are thrilled to help Toys “R” Us successfully launch and operate its marketplace and bring joy to millions of consumers.”.
A traditionalist management of his company that announced an imminent bankruptcy
Like many other companies, Toys “R” Us has had to compete against eCommerce giants like Amazon, which has managed to win because of its much more competitive prices, and the great discounts that other retailers such as WalMart have managed to impose in their physical stores.
After the closure of its emblematic Times Square store in New York a little over two years ago, the tremendous news of its bankruptcy was something expected by many since had failed to establish itself in the online toy marketa market that every day is for Internet users.
In its last fiscal quarter, Toys “R” Us a $5 billion debt (around 4,168 million euros), and its sales fell by 4.1%, and despite the fact that the sector has greater demand in the last months of the year, the company has to give its best and evolve towards new technologiesgreatly improve your and customer service in order to position your business in an increasingly competitive market.
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