Course to learn advanced techniques and strategies in the world of the Community Manager and the role that has a more strategic vision: the Social Media Manager.
Since the advent of social networks, the Community Manager profile has begun to take center stage in the world of marketing and communication, and with the rise of this type of profile responsible for managing social networks, a structure has also emerged that consolidates this new environment.
For this, the Social Media Manager must have an overview of the marketing plan, because he will be the person responsible for materializing the objectives of the brand in social networks.
In addition, the Social media Manager profile has to know aspects such as team management, conduct brand audits, design a media plan or understand how the SEO discipline can be helped from the prism of social networks.
Throughout 10 classes we will see different aspects with the aim of better understanding the functions of a Social Media Manager to be able to put it into practice.
For this we will know what the figure of the Social Media Manager consists of, we will see the management of social network projects from beginning to end by this figure, we will learn to carry out brand audits in which we will know how the company is communicating on social networks, and we will know the main tools that will accompany us in the management of social networks.
We will also learn how to carry out a media plan and a loyalty plan, and we will have some templates that can help us, we will learn how we can improve our SEO through social networks, we will see disciplines such as Marketing and automation applied to social networks and Social Listening.
Finally, we will have a more advanced perspective on the world of analytics and how it applies within social networks, and we will see what aspects we have to take into account when we have to manage a team, as well as different ways to stay updated and in continuous training.
We will mix theoretical classes (I promise they will be fun) with practicals so that we can develop our own communication strategy as we progress through the course.
A series of documents, templates, links of interest and tools will also be added so that they are part of everyday life and can provide maximum value.
And of course, in case of doubt or question, we will gladly answer you through the support form. Both general and technical questions, count on us, here we go!
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