In the fifth class of the LinkedIn course we are going to learn about the LinkedIn lead collection tool: Sales Navigator.
This lesson is part of a series of preparatory classes to be able to carry out a B2B Growth Hacking tactic.
To do this, we will later learn about some Marketing Automation tools and extensions that can help us optimize the commercial process on LinkedIn. Go for it!
Sales Navigator is the best tool to segment and obtain leads from LinkedIn. Mainly because it has some very powerful segmentation options within its user base.
This filtering is very focused on the B2B environment since we can obtain the profiles based on contacts and accounts. Just as the information is structured by CRMs focused on helping us manage with the B2B customer.
Additionally, Sales Navigator has a very powerful list management functionality. And it is that, without having to get a contact to accept our request, we can include it in our own list and we can follow up on its publications and latest activities. Undoubtedly, a very easy way to find out where each of our prospects is.
The main benefits of using Sales Navigator are generating 45% more business opportunities, encouraging lead generation, allowing access to more information in real time, measuring sales efforts on LinkedIn thanks to the Social Selling Index and facilitating the Connection with portfolio clients through personalized content.
Plus, we can use Sales Navigator for free for the first month. This tells us that we can use this tool for free whenever we create a new profile on the social network.
Sales Navigator also has a feature called Sales Navigator Coach that helps us in the onboarding stage of the tool and explains step by step in detail each of the features of the tool.
As always, if you have any doubt or question, you can send it through the support form of the subscriber intranet. See you in the next lesson! 🙂
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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