Keeping up with the different trends within the digital landscape can be quite a demanding job. However, there are many tools that can make things easier, such as Google Trends.
Roughly, this tool helps analyze what is being searched for on Google, based on a comparison between different elements. In other words, the tool is always designed to compare and offer a contrast between the elements searched for. This allows you to have a more complete perspective of market trends.
How does Google Trends work?
As we already mentioned,The best way to use Google Trends is through comparisons between different searches, allowing you to place up to 5 different elements. Thus, to make comparisons, it allows you to apply a variety of filters, such as geographical location. This in particular allows a more detailed, for example in Spain it allows analysis of trends by autonomous community and in the United States it even allows segmentation by postal code.
On the other hand, in terms of periodicity, this tool allows analysis from 2004 to the present, as well as defined periods of time, such as a week, and even specific dates. You also have the possibility to choose the categories of the theme and the type of search that has been carried out (images, web, Google Shopping, etc.).
As you can see, this is a very useful tool to understand an aspect as changing as market trends. And so that you can get the most out of it, we have listed some advanced tricks on using Google Trends.
How to improve searches and take advantage of Google Trends data?
The best way to boost the analysis done with this tool is use topics before searches. That is, when adding elements to compare, it is better to take general topics than specific search terms. In this way, Google’s algorithm can recognize all related searches thus include typos, and show a more complete trend.
In addition, a very useful function that this tool presents is the possibility to download the CSV through a download button located at the top of the chart. This makes it easier to make comparisons of a greater number of elements, by taking the information to Excel. It is also possible to embed the generated graph on our website or share it on social networks, an ideal resource for blogs or studies.
Break down the information and consult the searches directly from Google Trends
Another of the best tricks we have achieved focuses on make the most of the use of Google Trends filters. With them you can not only segment by community, but even by city, and even separate the queries into main or “increasing”. This allows us to see the results in a general way of the searched elements, and also from a growth perspective, with which we can determine which trends are booming at the moment.
Some results of the queries may be strange, for this the tool allows you to consult through Google what is being positioned for that search, to better understand how to take advantage of the trend.
Search trends by countries and by the top daily trends
A useful trick for ecommerce with the internationalization view is that trends from different countries can be bought. It is only necessary to duplicate the search in the elements, and change the country in the filter of one, thus showing a comparative graph between both markets.
It also allows you to analyze daily search trends and even in real time, showing the top search trends that are taking place at the moment. However, this functionality is not yet available for Spain (although we have found a secret to use it).
In order to use this function in Spain we can return to our normal search, and when we have chosen Spain as a region, we simply eliminate the search elementa. With this, the general trending topics in the country will automatically be displayed. Of course, the closest data that can be obtained with this method is from the last 7 days, since less than that does not show information.
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