The Movistar Riders eSports club, one of the most prominent within the electronic sports scene in Spain, already has its own clothing collection. And it is that the well-known Pull&Bear, one of the youth clothing stores of the group, has just presented a special collection inspired by the iconography of the eSports club. This is how they published it in Movistar, which will be the first in its category with a textile collection of this brand.
How is this clothing collection? It is made up of garments that evoke the classic complete sports kit: competition shirts, sweatshirts, pants and training garments. All with a faithful aesthetic in the style of the uniforms of professional Movistar Riders players, in blue and black tones.
We are overwhelmed with emotion: he has designed a clothing collection for Movistar Riders! It goes on sale tomorrow in and . Watch the preview of the fashion film we have prepared:💙
– Movistar Riders (@Movistar_Riders)
In addition, different players from the Movistar team are in charge of starring in the presentation fashion film. Specifically: LoweL, Hatrixx, Puni, Finn and Klaj. An eight-second video directed by the Colombian director Federico Urdaneta, and which shows the players in their daily lives while wearing the promotion’s clothing. Here you can see the teaser.
The entire collection is already active since last October 11 in the Pull&Bear online store and in the
Movistar Riders, one of the main eSports clubs in Spain
eSports are a new sector in continuous growth, especially among the millennial generation. In this context, Movistar Riders was born, an eSports club to contribute to the development of electronic sports in Spain.
It currently competes with the most popular games, such asClash Royale (where it has a section that competes in the Latin American Clash Royale League), Rainbow Six, FIFA or Call of Duty, with 10 professional teams that represent the Movistar Riders brand in multiple tournaments, both nationally and internationally. The club is based in Madridat the Movistar eSports Center in Matadero, a high-performance center that has the most advanced means for players and coaching staff to develop their activity at the highest level.
In addition to being a cultural and entertainment phenomenon with thousands of followers around the world, eSports have been configured in recent years as a solid industry. Proof of this is this new clothing collection in collaboration with the factory, which represents another step in the expansion of the sector in our country.
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