Currently Instagram remains one of the most important worldwide. However, the competition in the world of social networks has become stronger in recent years thanks to the incorporation of platforms such as , which have revolutionized the digital ecosystem with their innovative content formats. That is why Instagram’s efforts to improve do not stop and every day we can find new changes in the social network. Some of these features are focused on improving engagement with users and others are intended to attract more and more brands and advertisers.
These changes are more than they may seem and, in case you have missed any, we bring you a count of the latest newsso that with these you can improve your publications and interaction in the social network.
July 2022
All videos under 15 minutes become reels
Instagram continues unstoppable with its company to take the reels to the next level. That is why ad in its that all videos with a duration of less than 15 minutes that are shared on the platform will be converteds automatically on . change that will not be applied on those videos that have been published before the announcement and they will still appear as normal videos.
From Meta they have explained that the Videos from public accounts can be recommended to more people, in case they are less than 90 seconds long, even if the original author is not followed. In the case of private accounts, the reels will be seen only by the followers, the same as always.
In addition, it was also announced that public account reels can be used by any user to make remixes, collaborations or duets. And the Video and Reels tabs will be merged to transfer the content to the same space.
Another novelty is the integration of new creation and editing tools, with which users can create and share their videos in Reels more easily. Thus, the Reels editor is armed with three new options:
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- Using public photos to make remixes personalized.
- Customization of reels with more backgrounds: you can choose between green screen, split screen, both horizontally and vertically, or reaction view to add a commentary on existing reels.
- Remix: When you make a remix, instead of your clip playing along with the original, it can be added at the end to play them sequentially.
Likewise, Instagram has included a privacy option in order to allow users who do not want their videos to be used by others when creating a remix or shared in other feeds. So, if your account is public, you can disable these options on each video individually.
April 2022
Improved tags encourage creator recognition
They are looking for the creators and contributors get the credit they deserve For his job. This small big change can suppose the start of discovery, new opportunities and of course financial freedom with the empowerment of your own economy. This is especially helpful for creators or contributors who are part of minority groups or marginalized communities, whose work goes unnoticed.
every creator you can designate a category within your professional account, that will appear in the labels that users make. This way they will be able to know exactly what was the specific collaboration that they had within the shared publication. Since reels are the tool with the greatest contribution to the growth of interactions, the improved labels will be a function available for use in this format.
January 2022
The paid subscription service for content creators arrives
Instagram Subscriptionsthe paid subscription model that the social network is developing so that content creators can get the most out of their accounts and generate more loyal small communities, can only be found available in the US, for now. However, Instagram’s plans are to gradually expand this service to the rest of the world.
This update allows creators to set a price range, ranging from 0.99 and 99.99 dollars per month (between 0.87 and 88 euros per month), so that your subscribers can access exclusive content. Likewise, they will be able to add a button to their profile to facilitate the subscription processes. A subscription model for exclusive content similar to that of other platforms such as either .
There are different ways to view these contents:
- Subscribe Lives: exclusive Instagram live broadcasts for those who pay for the service, thus allowing them to have a better . They differ from the usual “lives” because they appear with a purple circle.
- Subscribe Stories: exclusive stories of the , with whom users can interact through them through the use of stickers.
- Subscribe Badges: Allow content creators to feature comments. That is, they will be able to identify their subscribers with the use of a purple icon when they comment on their publications in their feed.
December 2021
It is now possible to respond to comments on posts through reels
This update proposes a new form of integration for these contents within the platform’s browsing experience. Thanks to this, users can express yourself more creatively and dynamically when responding to comments. In addition, at the same time, it allows greater visibility of the reels, becoming a much more versatile tool.
To be honest, this feature is very similar to one that had already been launched by TikTok in early 2021. Although it differs from it in that the Instagram version it is possible to reply to both videos and posts with the reels
October 2021
Instagram democratizes (finally) the links in stories
Already in August of that same year, Instagram had announced the decision to eliminate the swipe up as a way to include external links, to replace them with link stickers. And, after several months in which only users with verified accounts or with more than 10,000 followers could include this type of link, in October this function was available to all users.
This decision demonstrated the platform’s commitment to a much more ambitious approach, which would include an app review. This update allows you to include a more prominent placement for your links within stories, which can attract more clicks and focus more on this action.
In addition, story stickers, such as donation stickers, and , can be customized to better express the intention of the link and coordinate with the brand. Among these customization options are: the power add custom text that appears on the link sticker and the color modification of the same.
Collabs is born, the tool to share the authorship of publications and reels
For the purpose of boost post reach on its platform and to generate a tool that represented a way of share authorship of contentInstagram created .
Alexandru voiceFacebook’s head of communication for Europe, the Middle East and Africa, announced this new feature through his Twitter profile, saying: “Collaboration is an important part of how people connect on Instagram. To make it easier, we’re testing a new way for people to co-author posts and reels, called Collabs.”
This functionality allows users to upload their posts or reels in a shared way. In this way, all the participants of the published photo or video will be able to join as co-authors and their usernames will be displayed at the top of the publication, showing the same in the respective profiles of each one. Likewise, posts have the same count of likes, comments, or viewsthus providing global organic results from all accounts.
Instagram integrates the WhatsApp button in company profiles
This functionality was born from the behavior of users, who tended to transfer their conversations to WhatsApp. Since, around 75% of the adult public prefers to communicate with businesses via messaging before doing it by other means, according to data from Facebook.
In order to help brands improve their communication with their public, Meta opted for the interconnection of the social network with another of its platforms, WhatsApp. Thanks to this movement, businesses present on Instagram can easily, just by adding their numbers.
Once the number is added, you can start promoting the posts with the highest level of engagement. to create a new service channel through the messaging app, taking advantage of its popularity and that it is a natural and habitual environment for conversations. In addition, this allows us to offer a more personalized user experience to consumers while promoting the connection between both parties.
September 2021
Instagram will confirm the age of its users to strengthen security within its platform
Instagram implemented the confirmation of the date of birth since 2019, as a strategy to reinforce the security of its platform, which has a strong community of underage users. Now it has taken this measure one step further, to be able to view certain content, and make use of the application.
In the first instance, users who have not registered their date of birth will receive a popup notification when entering within the application asking them to confirm their birthday. If not answered, some notifications will appear again during navigation within the platform. When the time comes, if the user has not yet confirmed the information, it will be mandatory for you to do so in order to continue using the application. That is, if you don’t, the application will be blocked from use until the user confirms the information.
The second change is the appearance of warning screens, which will ask for an age confirmation if the user has not yet done so, so that can display certain types of content classified as sensitive. The concept of these screens is similar to those that block sensitive or graphic content, which are not new to the social media landscape.
August 2021
Search for content by keywords and hashtags
Instagram has become a fundamental platform when creating any digital marketing campaign, thanks to its great reach and importance in the world of social networks. And, in order to create a successful campaign within this platform, it is necessary to learn how to use the different tools it has, as well as how to .
The network has added an update that includes keyword searchesso now it is much easier to apply strategies on Instagram so that…
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