The Spanish managed to close a Serie A by 1 million euros, that you will use to expand your business model based on the creation of APIfied digital twins for hotels.
Investors include the hotel group Iberostarthe venture capital Archipelago Nextthe Areyhold family offices, Tony Nadal and the businessman Braulio ArsuagaCEO of the group President and President of the National Tourism Business Council of Mexico (CNET).
Fermín Carmona, co-founder and CEO of Hotelverse, highlighted that with this capital that “We will be able to accelerate the expansion of our platform and help the hotel sector move towards a more digital and profitable reservation model.” For its part, Rafael Bover, co-founder and COOassured that “This first round allows us to refine our solution and bring it closer to a greater number of hotels.”
A model based on digital hotels and disintermediation
hotelverse It is a company created in the midst of the pandemic (2020)by two former directors of the Iberostar Group that came together with the intention of “changing the paradigm” of the tourism and hospitality market. To do this, they created this startup which is based on the creation of digital replicas (or twins) of each hotel, who stay in the eCommerces of the hotel chain in question. In this way, it is possible to improve the browsing experience through filters and options to adapt the visualization of the hotel to the needs and wishes of the client.
The hotel is deconstructed and digitized into products and services; moving from a “bulk” model to a hyper-personalized one, based on exact rooms and access to facilities and services that were previously unknown until arrival at the hotel. This 3D experience can be integrated into virtual environments such as , opening the door for hotels to have a presence on these new platforms.
Is «tool of and for hoteliers» It helps the user not need the intermediation of agencies and other third-party platforms for their reservation. As explained Carmona, “In the conventional reservation model, price is the main purchasing factor and the hotel website simply acts as one of the many sales channels available to the customer. Hotelverse returns the importance to the product variable, through an irreplicable proposal by the OTA’s «.
Its business model has improved by up to 30% the of some of the platform’s clients, and the 92% of customers stated that he preferred the new booking experience to the traditional one.
A growth boost for the hotel sector
According to company statements, this first investment will serve as the basis for perfecting its reservation solution. Improving the integration of 3D models of hotels to ensure a more pleasant and frictionless experience for customers. Likewise, it is expected hire about 80 people throughout 2022closing the year with a workforce of 100 workers.
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