What was the most searched on Google in 2021 in Spain and the world – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Again, we are about to end the year, and 2021 has presented a great challenge for the economy and society in general. Starting from the Covid-19 crisis, this year has been planned as a process of recovery and, at the same time, of renewal for the whole world.

Now, to see a little how we have managed this year of new normality, Google has published its list of the most popular in its search engine during this 2021.

Spain has put aside the coronavirus for the king of sports in the most wanted of 2021

This 2021 has been defined by the path towards a new normality after the confinement and the restrictions imposed during the year of the pandemic. And this has been reflected in Google: according to data provided by the online giant searches related to covid have almost disappeared from the top, thus giving way to various searches related to sports, cinema or news, such as the volcanic eruption in La Palma.

The most searched in Google Spain: general terms

Eva Soriano, Victoria Martín and Valeria Ros have presented some of this year’s main searches, in which there has been room for all kinds of topics: from how is spain goingin reference to the performance of the selection in the European Championship at «Love is in the air» a Turkish soap opera that has become a phenomenon in Spain.

Also among the searches in the form of a question we find Why is Women’s Day celebrated?, the commemoration of May 8. On the other hand, with an inclination more towards entertainment, searches such as: What is the name of Thor’s hammer?; a question that may well be prompted by Marvel movies, mythological curiosity or the Netflix series Ragnarok. One way or another if you stay curious, here we leave the name: Mjölnir. Other protagonists of the audiovisual world have been “The Island of Temptations” and the international boom of “The Squid Game”with which we understand that entertainment has been a topic of great traction this year.

Now, as we said, the general search has been carried out by the sport as we see below, with football in the lead. Interestingly, the Tokyo Olympics are not present in this top 10:

Top 10 general searches in Google Spain

1. weather tomorrow
2. European Championship
3. The league
4. real Madrid
5. Roland Garros
6. La Palma volcano
7. Bonoloto
8. Mbappe
9. Atletico Madrid
10. NBA

The When…, How… and Why… of this 2021

Google is mainly a source of answers, so users generally come to their search engine with many questions, which we can see reflected in the trends of When, How and Why. In the first of these we can again see a general interest in sports, and also in sports and festivities.

1. When does Spain play?
2. When is Black Friday
3. When do I have to get vaccinated?
4. When does Madrid play?
5. When it’s holy week
6. when is whatsapp coming back
7. When does Barcelona play
8. When do the Olympics start?
9. When is Carnival
10. When does FIFA 22 come out

On the other hand, in the face of how we find a more diverse search that incorporates from questions about sports, to the state of the Spanish elections. Also here we find an allusion to the pandemic, or rather to life after it with respect to the special passport to be able to travel safely.

1. What is Thor’s hammer called?
2. How to know if I am delinquent
3. How is Madrid doing?
4. How is Spain doing?
5. What is the name of the Acacia flower?
6. How are the elections going in Madrid?
7. How to get covid passport
8. How does a giraffe sleep?
9. olive flower what is it called
10. how to make bread

Finally, in the “why” search trends, there really is a bit of everything, showing that doubts can come from any front. In this way, we have questions about Nickelodeon series, natural disasters, vaccination reactions, entertainment events and other things as we see below:

1. Why does a volcano erupt
2. why does the light go up
3. Why is Messi leaving?
4. Why is Melendi not in La Voz?
5. Why does the arm hurt with the vaccine
6. Why Cat was crazy in Victorious
7. Why is Women’s Day celebrated?
8. Why are my apps closing?
9. Why do cats purr
10. Why are there so many earthquakes in Granada?

Cinema, TV, series and sports, some of the main interests of the Spanish in 2021

Entertainment continues to focus mainly on television and streaming series, building on the boom of the previous year. Even within this entertainment list we only find one movie: Eternals, which is one of the latest installments in the Marvel Cinematic Universe. Surprisingly, the first place is not for any series or movie, but for tokyvideoa video platform where fans of Turkish series (such as Love is in the air) go to watch their episodes in pirated form.

1. tokyvideo
2. survivors
3. love is in the air
4. The island of temptations
5. the squid game
6. secret story
7. the last temptation
8. Mask Singer
9. The Bridgertons
10. Eternals

On the other hand, athletes are also located within this year’s outstanding searches, in this we find representatives of international soccer, tennis. It even appears among the results, the Olympic medalist in athletics Ana Peleteiro, who represented Spain at the JJ OO Tokyo 2020 held this year.

1. Mbappe
2. Eriksen
3. Rafael Nadal
4. Carlos Alcaraz
5. Ana Peleteiro
6. Paula Badosa
7. Daniel Olmo
8. Simone Billes
9. Unai Simon
10. Xavi

What has been searched on Google worldwide during 2021

This year, as we have already mentioned, has been marked by a return to normality, although this is really a new normality. In this way, people are now more aware about the global situation, inclusion and diversity. And this has been marking what people are looking for globally.

Among the general searches according to Google Trends, the main topic has been sports, while in the news they have focused on cryptocurrencies, the stock market and vaccination against Covid-19.

General searches

The top 10 is headed by two searches related to cricket Matches, the national sport in India:

1. Australia vs. India
2. India vs. England
3. IPL
4. NBA
5. Euro 2021
6. America Cup
7. India v New Zealand
8. T20 World Cup
9. Squid Game
10. DMX

This year’s most searched actors have been: Alec Baldwin, Pete Davidson, Aryan Khan, Gina Carano and Armie Hammer. Most of these appear due to different controversies ranging from their political ideology, to allegations of sexual harassment, a topic that has had great visibility in recent years. In the field of athletes we find: Christian Eriksen, Tiger Woods, Simone Biles, Emma Raducanu and Henry Ruggs III.

food and entertainment

Recipes are always a staple of Google searches, whether it’s for a last-minute cookout or a special event. According to this year’s tally, birria tacosthe pasta with feta and the cheese boards have been the main searches in this field. This in conjunction with some Asian recipes, which have been experiencing considerable growth among Internet users.

Regarding entertainment, Marvel dominates the list with three of its films in the top 5 of searches, leaving the list as follows: Eternals, Black Widow, Dune, Shang-Chi and the Legend of the Ten Rings and Red Notice, Netflix’s latest blockbuster. Meanwhile, in the series, dominance remains between Disney + and Netflix with the following titles: The Squid Game, Bridgerton, WandaVision, Cobra Kai and Loki. In terms of video games, the main ones of the year have been: PopCat, FIFA 22, Battlefield 2042, モンハン ライズ (Monster Hunter Rise) and Resident Evil Village.

The musical field has also had the main search for Olivia Rodrigo, who with her participation in a sequel series of High School Musical has been placed among the main pop artists of the moment. On the other hand, Real Madrid heads the list of the most wanted sports teams during 2021

What happened last year in Google searches

In 2020 the list of the most searched in Google Spain and in the world was very different, with the pandemic as the protagonist: but during 2020 not only was the coronavirus talked about, but the emotion, love, struggle and empathy they managed to gain a place in the ranking among the terms that were most important this 2020 in Google Spain.

The most searched in Google Spain 2020: general terms

Of course, The most searched general term in Google Spain was “coronavirus”, but the topic of the elections in the United States also managed to generate a lot of interest, with the second place among the most searched in Google Spain. Distance education gained special interest this year, and “Classroom”, Google’s distance education web service, is ranked third among the most searched this year, with “La Liga” in fourth place. On the other hand, the sudden death of Kobe Bryant managed to shock those who tried to find out more about him in their Google searches.

In addition, in Spain this 2020 education, the kitchen and the tutorials to do practically any activity were very important, and Google searches confirm it. Among most wanted recipes were:

1) homemade bread
2) sourdough
3) churros
4) fresh yeast
5) homemade donuts
6) homemade cookies
7) egg custard
8) cupcakes
9) custard
10) pastry cream

As to The education, in the most searched in Google Spain in 2020 they highlighted terms such as:

1) Classroom
2) Classes
3) Liveworksheets
4) Snappet
5) we educateclm
6) Celaá Law
7) Moodle hubs
8) Santillana virtual classroom
9) virtual secretariat of educational centers
10) Overall Approved

How, when and why among the most searched in Google Spain this 2020

Internet users had many doubts during this time of confinement and of course, We have solved many of them in Google. The main answers to our questions include:

The personalities also had a special place this 2020 in the interest of Internet users in Spain. and for sample this list is enough with most wanted:

1) Donald Trump
2)Joe Biden
3) Kim Jong Un
4) Ferdinand Simon
5) Boris Johnson
6) Dani Rovira
7) KamalaHarris
8) Carmen Calvo
9) Ortega Smith
10) Esther Exposito

On the other hand, some events gained momentum during 2020, including the search on “When is the “ was the winner, closely followed by an immediate need: When do the hairdressers open? which was ranked second in searches this year. To close this top 5, “When is the erte charged”, “When does the state of alarm end” and “When does the confinement end in Spain” were the most recurrent questions asked in Google search.

The in 2020 took on a more homey hue Due to confinement, a need that music, cinema, TV and series helped us overcome, and among the most searched on Google this year in Spain were:

Coronavirus and the United States elections: the most searched on Google this…