does not leave behind the idea that its users do not have to leave their computers to carry out transactions, and in a new attempt will try to integrate payment by QR and payment by link into Facebook.
With payment by QR and payments with a link, Facebook hopes to make it easier for its users to send or collect money from each other, a function that many companies have recently opted for to keep contactless payments easy and secure.
Payment by QR arrives at Facebook Pay… for now in the testing stage in the United States
In this way, users will be able to scan a QR code with their mobile camera, specify the amount to send and make the payment to send. On the other hand, with payments by link, the user you will be redirected to a secure page where the transfer can be completed. As you can see in the image, the link can be customized, in the format m.me/pay/username. so much for now payment by QR and payment by link are in the testing phase and only in the US.
This is not the first time that Facebook has opted for the inclusion of this type of technology, since last year as a way to boost sales through WhatsApp Business. However, it will be the first time that Facebook Pay adds payment by QR, a way to boost payments from person to person and that can be used not only on its main social network, but also on Instagram, Messenger and WhatsApp itself. in the countries where
Facilitating payments on Facebook could increase the reach of your marketplace
According to a , payments with QR have been integrated in order to “make payments in Messenger even easier. We have started testing the ability for people to use QR codes and payment links when they want to send or request money.”
For now, only US Messenger users will be able to test this feature, which will be available to those over 18 years of age and who have a Visa or MasterCard debit card, a PayPal account or one of the prepaid cards that are supported by the application, in addition to setting their currency in US dollars.
If its integration is successful and it expands to other markets, QR payments could be a great addition to Facebook, especially since it has taken off in several countries as a place where products and services can be found between individuals.
In fact QR codes have had a major resurgence since the confinement caused by the Covid-19 pandemic, in a world where contactless payments are a daily task.
The resurgence of QR codes in the contactless era
According to one, contactless payments have increased by 150% in the last two years, which has brought with it an 11% increase in the adoption of QR code payments since the beginning of the pandemic.
In Spain we have seen initiatives based on this type of payment in the last year: since a few months ago it integrated new tools for online sales such as payment with QR and link payments, that allow remote payment without the need for payment platforms, a more flexible and easy way to implement for many businesses that do not have an eCommerce or that want to complement their omnichannel sales strategy.
Also, QR codes have also picked up in other services beyond charges: , the Grupo Logista parcel and documentation express courier company activated deliveries through zero contact. Thus, users receive a QR code that they must show to the courier so that they can deliver their shipment, reducing contact between the courier and the client while Increases safety during the process.
Now we just have to wait to find out how accepted QR payments will be through Facebook Pay, and if its system will be able to convert into a conventional payment method.
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