Consumers and customers are a fundamental pillar for any eCommerce. This is not only from its function as a source of income otherwise also as a means of diffusion for the brand. Word of mouth marketing has been proven to be highly efficient. Well, from this format, customers can interact with each other and achieve a greater sense of security and trust, which ends up translating into conversions. With the evolution of electronic commerce and the predominance of digital media, the User Generated Content, or UGC for its acronym in English.
What is User Generated Content about?
As its name indicates, the UCG refers to content that is created by users and consumers, and which in turn is aimed at other consumers. Under this concept, it follows the line of the word of mouth marketingsupporting both of the relations forged between the communities of consumption.
Revaluation of the Customer Reviews
This type of content has been present for several years, however, it is only now that it has begun to have greater importance. It has even been positioned as a strategic tool for marketing campaigns. We can associate this revaluation with the importance that the Customer Reviews in the e-commerce ecosystem; as well as the power gained by digital media in today’s economy.
In one way or another, it is a tool that is worth taking into account for the contributions it can offer to e-commerce. Since it is a format that does not require investment or prior planning, in addition to improving relationships with consumers and users. Even managing to optimize aspects such as loyalty and the . Even according to studies carried out, 97% of users who come into contact with this type of content are more likely to end up buying.
On the other hand, this type of content, as we have mentioned, can be found in different formats such as: publications, Photos, videos, reviews, tweet, etc. In this way, it is not only a weighty tool, but also a wide-ranging one.
How UGC can influence the SEO strategies of your eCommerce
One of the factors in which the UGC can stand out for eCommerce is in terms of search engine positioning. This based on content related to case studies, blog posts, RRSS content, reviews, questions and answers and, of course, video content.
Let us remember that search engine positioning takes into account a wide spectrum of factors for its classification, among them, the quality of the content and how they can provide valuable content to consumers. In this way, having more content, made specifically for consumers and that meets their information needs, helps to optimize this positioning.
The reviews and opinions of online buyers play an essential role in this aspect, since it is a fact that consumers tend to validate the opinions of products before making the purchase for greater security. That is why review management platforms, such as are proposed as a good option to incorporate the UGC within the positioning strategies of eCommerce.
In short, if you want to start incorporating user content into your marketing strategy, having these types of tools can make your job easier. This presents an extensive management of reviews incorporating the system of google star rating, dofollow links; in addition to other options designed to boost SEO and that are complemented by this type of content.
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