Over the years, the Black friday has become one of the most anticipated dates -both by consumers and by sellers-, becoming the time of the year with the highest sales flow within the e-commerce ecosystem. However, over the years this celebration of discounts it has ceased to be seen as a single Friday of offers before the christmas season and has become a timed eventwhich fluctuates according to the market thermometer.
Attentive to changes in trends, the brand of natural beauty products, Freshly Cosmeticshas decided to take the next to a new level by spreading the rain of offers throughout the month of November with the campaign Freshly Black Month.
Freshly Cosmetics proposes a total logistics renovation to manage more than half a million orders this year
As its name suggests, the Freshly Black Month will consist of an entire month’s offer of promotions and discounts for Freshly Fans. From November 1 to 30, the store specializing in beauty products estimated to manage more than 500 thousand ordersa figure that would mean a increase of more than 100% with respect to the results of Black Friday of the previous exercise. As it explains angels VallesLogistics Operations Manager, to meet this ambitious goal, a large logistics force is needed that maintains the usual quality standards of the brand:
“Managing this volume of orders will undoubtedly be a major logistical challenge. To deal with this and ensure that all the orders reach the homes of the Freshly Fans, we have decided to double our logistics capacity and have a new temporary logistics point… This will allow us to increase the dispatch capacity in the Gandesa logistics center and gain flexibility in the face of such a punctual increase in demand”.
Hand in hand with the announcement of this campaign, the company announced the installation of an ephemeral logistics center of more than 1,800 m², which will be located in the facilities of firaReus Events of the building of REDESSA Techno, where the first offices of the company will be located. This new center will join the current one located in Gandesa, and will allow them to double their logistics force during this season, going from 64 to 128 order preparation areas. At the end of the campaign, these 64 processing areas will move to a new fixed logistics center that the company is building to start up during the second half of 2022.
Freshly Fans will have 30 days of unique gifts and promotions
In order to meet your sales expectations, eCommerce promises a permanent discount of 40% on all the products present in its catalog and a 10% discount for purchases over 59 euros.
As a special deal for your most loyal customers, the Freshly Fans who sign up on the web during this previous week will have access to a additional coupon for 5% discount. A strategy that will allow them to maintain the personalized treatment characteristic of the company and in turn reward regular consumers, as proposed Michael Antolinco-founder and CEO of the company: “It is the way to reward the loyalty of Freshly Fans and that they can enjoy the biggest discounts of the year”.
Finally, those people who make purchases over 29 euros will receive a limited edition of the 50ml Golden Radiance Body Oil, one of the most outstanding products of Black Friday 2021, with a total of 21,000 units sold.
Record year in sales and internationalization project
Since their first Black Friday -in which they managed an estimated 1,100 orders in 24 hours-, Freshly Cosmetics has presented a continuous and considerable growth. Last year the company managed 211,000 orders and invoiced 30 million euros during the event, 140% more than in 2019.
2021 was also a year of great momentum for the brand. As a first milestone, he received the award for Better Ecommerce in the , and was awarded as the Better Ecommerce and the Better Brand Digital in the Digital Beauty Awards. On the other hand, it also managed to overcome the barrier of one million customers worldwide and exceeded one million euros in turnover in its three physical stores located in Barcelona, Madrid and Valencia.
After a long period of prosperity and with forecasts of billing 55 million euros for this Black Month, Freshly Cosmetics has its sights set on its next big goal: take your business to the international arena.
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