On many occasions when we see the analysis of other SEOs who have succeeded with their niches or client websiteswe usually arrive at a part of the explanation in which we talk about the link building campaigns and that these have been done with a lot of work, analysis and economic investment.
This time I’m going to explain how to get a good link building campaign without the need to spend large amounts of money.
In the first place and to follow the steps that I mention, you need to be able to have access to the Ahrefs tool. This tool has different plans for your hiring. If none of them suits your budget, maybe you should opt for some of these options that I give you:
- If you follow some important national and international SEOs, you will see that from time to time they take limited money or time bonuses or discounts for the use of this link analysis tool that is ahrefs. So I recommend that you follow them with your Twitter account or subscribe to their websites.
Thanks to these bonuses you will be able to carry out the tasks or steps that I describe in this article. - What you can also do is sign up for the Ahrefs tool and try requesting a 7-day version that on many occasions they have open and for people to register with their email and enjoy it for 7 days as I tell you.
- And the third option is get someone who has the tool to do the analysis that I will propose in this guide to get a link building campaign without spending a lot of money.
There are alternatives to Ahrefs to analyze the links of the competition in your sector, such as SEMrushfor which another day I will make a tutorial but this time we are going to focus on the link building campaign with the Ahrefs tool in those cases that we need it.
Ways in which we will work the link building of our website
Next I am going to give you different ways by which I get the links from my competition’s websites or from the same sites that they get them:
1.- Contact through Google
Is about obtain massively and almost automatically the electronics of our competition or at least of the websites that share with us the SERPs for the different terms or keywords that we are trying to position.
I could explain it to you with words, but I consider that a video is always much more enjoyable and direct; so below you can see a video of Marc Cruells, a real crack of ; from which many “tricks” can be learned that will make our work more enjoyable.
Using Ahrefs
Through Google we can get the emails of our competition to contact them asking them to link us, but on many occasions these emails can be from, general blogs, magazines, etc… that have made a review of articles that we sell, but that the general theme of the blog is not the same as our online store; so in this case I recommend complementing this technique with Ahrefs, which will give us a much more accurate approximation. of the websites that have our same theme and with which we can contact as you can see in the following image:
Through the previous image you can see how when passing my web of artificial grass, robotic lawnmowers and other gardening products . Ahrefs gives us a top 10 of competitors that share with my nomascesped.com project keywords that we are all “fighting” for
Those are the main competitors from which it would be good to get a link to my website.
The problem to solve is that many will not answer you and others will ask you for something in return. that compensates them, because if they link you they will be giving you an advantage. This is where the ingenuity and resources of each power comes in. offer other sites where to put links, SEO services, audits, etc… everything serves to convince your competition that it can compensate them to put a link to your website and that you both win.
2.- Suppliers from whom we buy
On many occasions, people forget this point when planning a link building campaign to position their online store or ecommerce.
If we, for example, have a website for the sale of headphone products, we can contact our suppliers to put us a link from the blog or any of its articles to our online store or ecommerce.
We could remind our supplier that if he puts the link we will improve our presence and visibility in Google results and this benefits us all since more products of your brand will be sold.
If we do it, for example, with 7 providers that we have of headphones, an example that I mentioned before, we will see how our project has a good high in terms of visibility.
And the truth is that the best link is the one that comes from our direct competitors and with the same theme. By doing this, I can tell you that your online store, ecommerce or niche will take a big leap and gain in visits, which in the end is what we all want since these translate into more sales.
In the following image taken from Ahrefs you can see it much more clearly:
As you can see, that brutal “jump” of positioned words has been achieved in part (not all) thanks to the links that the “suppliers” have put us and websites or companies that were interested in our project being better positioned in the serps because they would achieve an increase in sales through our site.
3.- Get your customers to link to you from websites and social networks
This is somewhat related to the previous point. Surely if you have a product that only you manufacture or that you are responsible for selling in a certain area, You will have clients who have businesses and buy from you at the same time that they have web pages for their businesses.
This was a campaign we did for a client who is dedicated to selling wines and it got very good results. It was a client who, as I have mentioned, sold wines and we asked his buyers: bars and restaurants, especially, to put a link to his website.
You can imagine that the result was very good since we managed to get 17 locals to participate and put us a link from the website of their hospitality business to ours wine distributor. It is clear that the links were not of high quality nor were they going to refer a lot of traffic; but for Google they are good links because they are of a very similar or related theme and that they are also from local businesses and registered in Google.
As you can see in the image that I have put before, the web once created and ranking by the first words of the sector after being created at the beginning of 2019, in summer it began to fall; this is something very common in some new projects, it is what could be called “Google dancing”. Keywords for which we position very well at first when the web is new but then Google puts us in “our place”.
It can be seen in the graph how by applying the technique of being linked by our most reliable clients, an upturn is achieved and double the number of keywords for which this project tries to position.
In a darker orange color you can also see a increase in the number of words positioned within the top 10.
The same can be done with the to achieve greater visibility, presence and work on the branding of the brand.
4.- Create or enter an affiliate program platform
By this I mean create our own affiliate program, whereby we will allow other people to sell our products through a promotional code or an affiliate link through which we can identify who has redirected traffic and that purchase to us.
This is something used by technology giants such as Amazon, Ebay, Fnac, El Corte Inglés, etc…
It is not necessary to have a computer team or programmers to create our own affiliate program, but there are platforms where you can register your business and offer the type of commission you consider appropriate. The ideal thing would be to look at what type of commissions, duration of cookies, type of links, etc… your competitors offer to try to match it if we cannot improve the offer for SEOs and CEOs of websites like I do.
What do we get with this?
Well we get links to our website (Dofollow and Nofollow) and the most important thing is that these links do bring us referral traffic; being even a link of great value as it comes from an article or website that has the same theme that our ecommerce, shop, corporate website, etc…
5.- Linkbuilding from forums with the exact theme
Forums are a excellent site to leave a link as long as you know how to do it right and that it be put in the right place and with the necessary call for attention.
Are two the stones that we must save so that this link brings us value within our linkbuilding strategy:
1.- First of all we must get us to accept the message with our link. We cannot create a profile in the forum and in the first response leave the link to our website, because the most normal and 90% sure thing is that it will be deleted. We must work on this profile within the community with a series of responses and participation in the community so that when we leave the link to our website other users do not report us for spam or the message is not accepted by one of the forum administrators. .
2.- Secondly, what we must achieve is that this forum and the link that we have put redirect traffic to our website so that in the eyes of google that is not only a link with an exact theme but a link that brings traffic and that retains them on our website or solves their doubts. For this, the ideal is to leave an interesting link of the type: offers, discounts, job offer on our website, curiosities, dealing with current issues and that interest the reader, etc…
6.- The jewel in the crown, link building with Ahrefs
By calling Ahrefs links the jewel in the crown, I don’t mean they are the best links, but they do give us an idea of the links that we should “replicate” from our competition so that our project also has pull in Google.
For example if we want copy the links of a thematic website moneywhich is one of the most difficult niches, thanks to Ahrefs we could get each and every one of the links tracked by the tool, which is quite effective if you check it with your own project and look at the links it gives you and the links that Google recognizes through Search Console.
Let’s see an image to better show this tool:
As you can see, the ahrefs tool gives us a list of the websites that link to that loan-themed domain; Therefore, if I wanted to improve the positioning of my website, I would have to try to replicate most of those links from the competition and my project would improve in the Google SERPs.
It is clear that many of these links (because they are finance-related) are paid, most of the newspapers that…
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