YouTube has that from 2023 Shorts creators will be able to enter their Partner Program and start monetizing their content short video. In this way, it seeks to reward creativity on its platform and, let’s say it in passing, promote the use of this format.
Shorts creators will get 45% of the ad revenue from their videos
Previously, the partner program It regulated that content creators must have more than 1,000 subscribers and 4,000 hours of viewing in the last year to be able to access it. But now, shorts creators can become part of the Program if they submit a minimum of 10 million views in the last 90 days.
While traditional video creators get 55% Of the advertising revenue from their videos, the figure that short video creators will receive will be somewhat smaller, but still significant: 45%. Likewise, this amount is greater than what is offered on other platforms.
As for the mechanics, ads are inserted between videos in the Shorts Feed itself, so, every month, the income they generate will be added and a distribution will be carried out. On the one hand, they will reward creators and, on the other hand, they will be used in cover music licenses. In this way, creators can also use the music they want to enhance their videos without worrying about the license.
A movement with which he seeks to bring down TikTok
Although the popularity of Shorts was already a fact, 75% of the 2 billion YouTube users make shorts, this decision will only increase his fame and enhance his creation. This is a quick move in the battle of YouTube against , because if users can earn more money with Shorts, this is a very powerful incentive for them to focus their efforts on this content instead of creating tiktoks.
On the other hand, YouTube distances itself from other platforms like TikTok in terms of payment to creators of short videos, which they have not yet presented solid programs that regulate this aspect.
Although it is true that TikTok has begun to test formulas to distribute advertising revenue, these are focused more on advertisers than on creators. Only 4% of the videos on this network can be monetized through the TikTok Pulse program.
YouTube will allow you to send Super Thanks in Shorts
YouTube wanted to take advantage of the occasion and, together with this news, also announce the arrival of the Super Thanks to Shorts. This is one of the platform’s features that allows creators to earn revenue and until now was only available for traditional videos.
Users will now be able to show their appreciation for their favorite creators’ Shorts by purchasing (for a price ranging between $2 and $50) and sending them a Super Thanks. Likewise, the creators have the possibility of responding through the comments of the Super Thanks.
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