Much has been said about the consequences that last year presented in the global economy, with an almost total paralysis of many sectors. However, in the digital landscape, 2020 meant unprecedented momentum, generating a great wave of digitization and development for digital businesses.
Of course, with the changes in the digital ecosystem, a new type of consumer has arrived that had been in the making for years, but has now become consolidated. We talk about consumer 3.0a user completely adapted to the digital environment with new demands and specific characteristics that demand a constant improvement of the digital industry.
Who do we call consumer 3.0
Every day we find new functions, new devices and applications that are organically incorporated into our daily lives. We are in a time where we have the world just by unlocking the mobile and where even .
As a result of these advances and innovations, this new type of consumer emerges, one that we could consider totally native to the digital environment. These new users have evolved presenting a series of characteristics that distinguish them from the previous ones, let’s see what they are.
What is digital, efficient and fast
Due to the global crisis, online shopping became very important and the impossibility of leaving home gave rise to an incredible demand in this sector, as well as in the delivery sector. Thus, the consumer 3.0 created a habit about this method of purchase and, now that things are normalizing a bit, they prefer to keep it. Hence the rise of online businesses in all kinds of sectors, as we have seen with the sale of fresh produce and AmazonFreshor recent.
In the same way, digital products and services have a premise: to offer comfort and speed, concepts that the consumer has internalized. To the point that they have become a demand on their part; now online stores must choose to be faster, more efficient and provide the consumer with a unique shopping experience.
This has led to the incorporation of new care models such as . He has also given rise to new sales models hand in hand with the growing social marketing, where they serve as showcases, and as sellers.
Control, flexibility and security over payments
We have seen how the 3.0 consumer is more demanding about the products and services they seek to acquire. Something that also happens at the time of making payments. By adapting to this new all-digital environment, consumers are looking to maintain control over their online transactions. Being able to decide how and with what they are going to pay.
This has been an open field for the development of electronic wallets and payment platforms, so much so that they have become a . In the same way, the users of these methods and platforms also demand greater security and guarantee that their data is being protected. It is vital to have a that complies with all the legal guarantees in terms of transparency and security, of trust for the buyer and for the trade.
Omnipresent and informed
As we mentioned, this new era in which we find ourselves and where the 3.0 consumer emerges is strongly marked by the mobile and social networks. Both have taken a leading role in new business strategies, establishing a more direct connection with users, which allows new consumers to always be present and just one click or an image away from making a purchase.
Finally, the growth of eCommerce translates into a broader catalog for consumers, inviting them to be more aware when buying. In other words, consumers now have the facility to see a greater variety of prices and experiences related to the product they are looking for.
In addition to the habit of buying online, they are also more aware of the shipping, return, etc. processes. Aspects that, together, allow you to create a more acute criterion when making purchases, all the more reason for stores to seek to continue improving their services.
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