One of the fundamental principles of the world of trading is that if a trend is successful, we will surely see it duplicated on all platforms. This was the case with Since its explosive growth between 2019 and 2020, short video versions of its content began to emerge on many social networks. We find them on Instagram with those on YouTube, which have been particularly successful, especially in the case of Reels.
In this way, since life is a cycle, the time has come for TikTok to also copy a trend from other platforms. And, in this case, it is one of the most successful trends within the panorama of social applications, the Stories implemented by Snapchat in 2013.
TikTok Stories, the new feature of the short video app
This new function presents a new model for the Asian application, which until now had been maintained with permanent content on its platform. and now the TikTok Stories have begun their expansion since some users
Just like on Instagram, heTikTok Stories last for 24 hours before they are automatically deleted, and can be viewed directly on a user’s profile by clicking on their profile picture.
Some users have reported that TikTok Stories will also appear on the “For You” page, and like on other platforms you will be able to see how many people have seen your story, but unlike Instagram they will remain anonymous, that is, you will be able to see how many users but not who. They have seen.
In addition, users who prefer they can like a story and leave a public comment. Another difference against those whose comments go directly to the private message tray.
How TikTok Stories work
To post to TikTok Stories, just click the “post” button on the bottom navigation bar in the app. Now you must select the “quick camera” mode that allows you to post a photo or video in your storyOf course, if you already have them active in your profile.
The story creation options on TikTok are the same as normal videos in the app, so you can use filters and respond to comments.
If you still don’t see anyone’s stories, don’t worry, users who don’t have the beta phase activated can’t access the ephemeral content of those who do, but little by little this feature will reach more users until it becomes global.
“We are currently expanding the pilot, which gives creators additional formats to bring their creative ideas to life for the TikTok community”reported a without clarifying when we will have access to them.
is now showing the story in the profile just like Instagram 😅
— Hammod Oh (@hammodoh1)
Will TikTok Stories be a success story?
As we have mentioned, this type of content has become a constant in social networks, to the point that we can find it on practically any platform such as LinkedIn, Pinterest, Facebook, etc. But it has not always brought successful results for the applications that incorporate it into their products.
A few weeks ago, Jack Dorsey’s application, Twitter, had to cancel its own version for ephemeral content called less than a year after its launch, since it did not offer the expected results to attract new users to the platform. Outside of this specific case, stories have proven to be a type of content that is widely accepted by the public, and an excellent means of diversification for content creators.
That said, we just have to wait and see how the famous network of short videos fare within this new field and if it is as productive for it as it has been for Instagram. Or on the contrary, it ends up being a forgotten function among the hundreds of trends that are maintained on its platform.
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