Youtube has implemented a new strategy with which he wants to enhance his more “television” profile. The most popular video platform in the world has begun to offer the possibility of play television series, with their complete seasons, for free but with ads. This is a new bet that seeks to diversify the offer of the service, owned by Google.
Of course, this has been a decision that surprises more than one, taking into account that the company had recently announced that it no longer wanted to be Netflix, so it would abandon the production of original content to focus on the content creators that make it available. have made popular.
This is how YouTube will offer completely free access to television series for the first time. And the best of all: it will not be necessary to be subscribed to YouTube Premium to consume these contents. But that yes, the chapters will contain announcements as it happens with the television; the difference is that the frequency with which these will appear on the screen will vary depending on the number of visits and the context of the series. In other words, YouTube will offer its users an experience similar to that of watching television channels, only that it will be the users who choose what they want to see.
Guaranteed entertainment with YouTube
More and more people prefer to enjoy the YouTube experience on the big screen with friends and family. In fact, according to a study by nielsonYouTube reached more than 135 million people on connected TVs in the United States in December 2021.
For this reason, YouTube has acquired the rights to more than 4,000 episodes of series such as Hell’s Kitchen, Unsolved Mysteries, Bonanza, Father Ted, Andromeda, Heartland and Highway to Heaven, to mention just a few, so that they are available to the users of the platform and that they can enjoy them via streaming without having to pay for a subscription. Also, from YouTube they assure that every week they will add around 100 new titles to their platform, thanks to those agreements with the big companies that own the transmission rights. In addition to the series, YouTube will continue to have a catalog of more than 1,500 movies, available to watch for free or, in some cases, buy or rent.
YouTube has also announced a new interface with simplified navigation for this streaming experience. Rich images and new menus will help users more easily find their favorite TV shows from the comfort of their couch. Similarly, they highlight from YouTube that many of these titles are available in 1080p high definition, with 5.1 surround sound audio on compatible devices.
At the moment, free YouTube streaming series are only available in the United States, and the company has not confirmed whether this feature will be extended to the rest of the world.
Photo: YouTube
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