Google launches Fundo, its new app for influencers to monetize their content – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Google has launched fund, so that they can better interact with their audience. This app, developed by Google’s experimental team, , is used so that content creators can organize virtual events in a comfortable way in one place. At the same time they make profit.

A tool based on chat and interaction with the public

Broadly speaking, Fundo is designed so that influencers and their followers can carry out live virtual events, concerts or workshops without leaving home. All interactively and using video chat face to face, to make it as close as possible to a meeting in person . This app works on both computer and mobile.

At the same time, Fundo offers content creators the possibility to monetize and finance their activity. Everything is in your hand. So these can control the price of tickets and discounts to their events, they can even arrange free meetups if they want it. They also have the possibility of offering exclusive or premium content to those followers who are subscribed to your paid YouTube channel (for example, organizing individual meetings).

A tool to manage everything related to virtual meetings

Fundo allows users to manage everything related to virtual events, including those more cumbersome procedures such as taking care of live streaming technology or controlling ticket registrations and payments. No need to install additional apps or software. Neither by the influencer nor by the audience, so that the platform works in all these aspects.

In this regard, it should be noted that each influencer has their type of audience. That’s why I fund It is based on the fact that each experience can be adapted and personalized to suit each one.. For example, a creator can schedule an event in advance, let their audience vote for a specific time, or even host meetups one-on-one or in groups.

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Fundo, a platform also designed for the audience

The public has very easy access to the events, they just have to choose them, answer a few questions, purchase a ticket – if necessary – and attend. The Fundo platform provides the link to attend meet, send reminders like offers offers technical support for who needs it. To see the available meetings, you can see it from the Fundo page or what the influencers themselves share, of course.

It should be noted that this platform has established a security policy so that everyone can access legally (that they have valid tickets) and that they can be report inappropriate behavior.

The importance of creating meaningful interactions (even if they are virtual)

DDue to the restrictive and meeting measures imposed by the health crisis, there is now a Greater need for apps that allow creating meaningful interactions Come in the peoples without the need for them to share physical space.

I fund understand than on platforms like Youtubethe connection between influencers and audience is special. This relationship vto beyond upload videos and hang up comments. Life is becoming more virtual. Though fund has not been created expressly in response to the Covid crisis, arrives at the time it seems most indispensable.

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