owned in turn by the British investment fund Marcol. At the time, the company issued a statement explaining that “Since its foundation in 2011, Mifarma has experienced tremendous growth to become the Spanish market leader for the third consecutive year. With this leadership position in our country, Mifarma joins OLP, a group specialized in the field of health, with the aim of creating the largest online pharmacy in Europe, offering a full range of products and services». Subsequently, Marcol decided to group his pharmaceutical business in a new brand, Atida.
In March 2021, this process of conquering the European market gave a new step forward with the creation of the Mifarma by Atida Plus brand. Now, the change process is complete: mifarma.es, one of the historical domains of the pharmacy sector in Spain has left its place to atida.com/es-es.
From Mifarma to Atida l Mifarma
The company has announced the evolution of Mifarma by Atida to Atida l Mifarma, in which Atida becomes more prominent, but Mifarma’s presence is maintained as part of the company’s history and an identifying element of reference for users. Taking advantage of this change, the company has launched a new website clearly oriented to users who access it from mobile phones.
“With this development, we want to become the most advanced, intuitive and fast health and wellness platform at a European level, and of course, also at a national level. It is one more objective to show our clients that every day we continue to bet on them and their well-being”, Explain Ernest Martin, general manager of Atida in southern Europe.
According to company datamore than 80% of the company’s users currently make their purchases through a mobile device. «For this reason, the new website of Atida | Mifarma has a new, more up-to-date ‘look & feel’ and a responsive design much more focused on mobile than before, capable of adapting to each screen and offering an optimal shopping experience»they explain from Atida. “Users will continue to have access to a varied catalog of more than 30,000 products and some 1,000 brands selected by our pharmacists and nutritionists, and, thanks to the new platform, they will have an easy, fast and efficient purchasing process from anywhere and, as always, they will be able to receive their orders in just 24-48 hours.” Martin points out.
The company managed to register in Spain more than 1.6 million orders in 2021. “This 2022 begins with a corporate and technological change that reflects our new vision as a company, as well as the commitment to all those who trust us”points out Ernesto Martin.
The company has also explained that it intends to create an online ecosystem with transparent and complete information on various channels about the products on the market, their benefits, side effects, etc. while launching new brands like Atida Pure. Thus, “We will try to offer what our customers need and educate them to incorporate these healthy habits into their day to day life”, Martin points out.
A new step in the evolution of a historic brand
Ernest Martin, CEO of Atida in southern Europe leads the company together with the founders of Mifarma, Reme Navarro and Javier de la Rosa, who are part of the management team in southern Europe as Director of Business Strategy and Director of e-Commerce Development, respectively to maintain the spirit with which the company began. The objective set by the brand: health, well-being and excellent service throughout Europe
As eCommerce Atida is also present in countries like Portugal, Italy and without losing sight of the objective with which the company was founded in 2011: offer a professional response to the health and well-being needs of society throughout Europe.
“We will continue working day by day to build a platform for and for the well-being of our clients to cover everything from prevention to cure. Our objective with this is to be able to serve 90% of Europeans in 24 hours, as is done now in Spain to maintain, also in this way, the spirit with which this company started “commented in 2021 Ernest Martingeneral manager of Atida in southern Europe.
Atida | mipharma, founded in 2011 in Albacete, closed 2020 (last year for which we have data) with a turnover of over 80 million euros. Currently, the company has a specialized team with more than 120 professionals who pursue a goal common: ensure the proper functioning of the entire purchasing process and guarantee a personalized and reliable service.
In addition, in November 2021 Atida closed the purchase of Dosfarma, another of the largest eCommerce in Spain in terms of billing, although until now it continues to act as an independent brand.
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