Within eCommerce, marketplaces are one of the models that have proliferated the most in the market, thanks to their Benefits for sellers. These platforms represent a lower investment for business and longer rangewhich can help in business development. amazon Y They are two of the main marketplace platforms in the digital world.
Now, with the rise of e-commerce, competition within these platforms has become much more prominent, leading merchants to explore new options, such as Walmart Marketplace.
What is Walmart Marketplace?
Walmart It is one of the most recognized chain stores in USA, with a track record in the market of 60 years. Since 2009, Walmart incorporated a marketplace format into its digital business model, where it allows merchants to use its wide reach and loyalty to market their products. And becoming a very attractive option for those who want to enter the North American market.
However, unlike other platforms, Walmart has a stricter selection process, and with which it seeks to maintain the quality and essence of its business. To be part of this community of sellers it is necessary have a warehouse and a registered business in the United States, provide a excellent customer service to the customer, have a success story in the market, offer competitive pricesamong other conditions.
Currently, the platform has some 33,000 vendors and it is proposed as a good option for those merchants who are looking for a more particular, exclusive and high quality when trading their products. Next, we bring you a practical Guide on how to start selling on Walmart Marketplace.
1. Application
As we mentioned, Walmart Marketplace has a selected catalog of sellers, so the first step to sell in it is make a request to sell. In it, the Walmart team will determine whether or not the necessary requirements are met. For theit is necessary to provide data such as address and tax identification numberas well as the W-9 or W-8 forms and an EIN verification letter from the department of revenue. It is also necessary to clarify the means of delivery and integration, and the product catalog, seeing that it does not violate the company’s standards.
In the case of being an international seller, the name of the company registered in the US and the address of the warehouses in the country will be necessary. As well as the international name of the company and its international headquarters, combining the Tax Identification Number/EIN (IRS Form W-9).
2. Registration
If the application is accepted, it is time to check in on the platform, for this it is necessary to fill out a broad form which includes the following items:
- Account Creation
- Walmart Retail Agreement
- company registration
- tax forms
- Payment information
- Shipment information
It should be noted that the payment method used by Walmart is Payoneerso it is explicitly need to have an account on this platform to be able to enter this marketplace as a seller.
3. Test and launch
Once registration is complete, it is time to upload catalog, which can be done from different ways. One of them is to use the integration api, this being the most stable method, but also the one that needs the most technical attention. On the other hand, it is also possible to bulk loading of products in the Seller Centeror go loading the items one by one.
After this, it is recommended take a test to ensure that everything is in order with the system, integrations and payment methods. Previously, carrying out a test was mandatory on the part of Walmart, although now its practice has been left as a private decision.
From another point of view, Walmart currently has an exclusive promotion of a 90 day discount for new sellers who join their platform from February 22 to April 30 of this year. This promotion has the following advantages:
-
- Free storage of up to 10,000 units.
- 10% discount on fulfillment fees for unrated items.
- Must be a new vendor Walmart Fulfillment Services (WFS). A minimum of one item must be received at a Walmart fulfillment center by 4/30/22. The 90-day discount period begins upon receipt of the first item at a Walmart fulfillment center. The storage fee discount is applicable only to the first 10,000 units. Walmart reserves the right to modify, cancel, or terminate this offer at any time without notice.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus