A In addition to being a useful and attractive product for those who receive it, it also has other purposes: to publicize our brand, achieve the loyalty of existing customers and provide added value to those who receive it.
However, to achieve all these goals we must focus on giving the right image with practical, inspiring and eye-catching products and, for that reason, we are going to present several recommendations to achieve them.
10 ideas for you to make the perfect corporate gift
Giving a gift of any kind is not always easy unless you know the person perfectly and also know what their needs are. When it comes to groups, entities and other users, performing this task effectively can be complicated.
For this reason, we have spoken with Diederik de Koning CEO of Gift Campaign, leaders in the sector of advertising items and personalized merchandising in Spain, which have given us the keys for this coming year, with two very clear trends: ecological accessories and technology. These are their proposals:
1. Ecological shopping bag
2020 should be the year that every company, including yours, bet on sustainability as one of its core values. Using ecological bags as a gift will not only help keep our planet free of polluting plastics: you will be able to promote your brand at events or when the user takes it with them on their regular purchases, being ideal for the retail, services or logistics sector.
Therefore, not only is the useful nature of this accessory implicit, but also great visibility, since the size of the logo or incorporated design will be considerable.
2.Bamboo cups
Do you want your clients to remember you in their office or at home? In that case, personalized bamboo fiber cups are an excellent alternative since they are available in “mug” and “take away” formats, with the option of delivering the one that will be most useful to the client or worker.
Regardless of the material used (since there are some models in rice fiber) it is possible to include the logo, so that the recipient of this promotional item will remember the company at all times.
3.RPET Lanyards
Fundamental in many types of companies in which it is necessary to identify yourself at the entrance as well as in events such as congresses and conventions. Lanyards are one of the advertising gifts that generate greater visibility by wearing them around the neck on a daily basis.
Also, we must highlight the models of and that are more environmentally friendly in their manufacture. In conclusion, you can bet on sustainable production without giving up customization.
4. RPET bracelets
Continuing with this recycled and recyclable material, we find the RPET advertising wristbands, a constant in concerts, festivals and fairs since they not only create that feeling of community within the event: they also allow the user to be identified, so they can leave and enter the enclosure freely.
In addition, these accessories can be customized by sublimation, which means that the desired design can be placed on them, being able to align them 100% with the corporate image of the organizing company or the event itself.
5. Personalized bottles
Disposable plastic cups are doomed. For this reason, many companies are committed to giving their workers an advertising bottle, so that they can drink without having to cause such a negative impact on the environment.
Likewise, health care is fundamental and, for this reason, tritan bottles are the order of the day since they do not contain BPA, substances that are released from conventional plastic and that are harmful.
6. Personalized Wooden USB Flash Drives
Mixing technological trends and sustainability we find wooden pen drives. At a time when it is increasingly necessary to carry documents and other files regularly and have backup copies at hand, it is essential to have them.
Additionally, the cover is biodegradable and can be recycled but we must not forget that, as with the rest of the gadgets, the electronic part must be taken to the authorized point in each municipality for its correct processing.
7. Power banks (external batteries)
At any time the battery of the smartphone or the computer could fail, and this could be a crucial one (a meeting, an exhibition or presenting a project in an advertising event).
The growing trend to carry portable devices has generated the need for power banks, becoming a business gift that will help whoever receives it to solve a possible eventuality and without compromising the visibility of the brand.
8. Headphones advertising
Headphones are extremely useful for all kinds of targets: on the daily commute, in any job, doing housework, to watch streaming without disturbing others, and even if we have a video call that we want to make more private.
Therefore, we are dealing with a merchandising product that is the order of the day and that is used by a considerable majority, which is why you will be successful with them.
9. Corporate Pens
A perfect complement to other advertising gifts (such as personalized notebooks) and with great versatility, especially in events and promotions, since it will allow you to fill in cards and take the necessary notes during the event.
Likewise, there is an extensive range of models, being able to choose some of an ecological nature (in accordance with the previous recommendations), those made of engraved metal (with a high perception of their value) or others with special designs to differentiate themselves from other gifts.
10. Umbrella with logo
A wild detail that is very common in autumn and spring but is useful at any time of the year. The company logo will look great and this will generate great visibility of it, having an excellent opportunity to do branding and, in addition, saving customers from a mishap if the atmospheric phenomenon has appeared suddenly.
And for you? Which of these ideas is your favorite to give to your clients this year?
Stay informed of the most relevant news on our news channel