After a few months of testing, Facebook has finally announced the launch of Watch Party, a function for enjoy but in a group which is now available to all its users.
What is Watch Party
Surely at some time, when you see a funny or interesting video on Facebook, you have had an irresistible desire to see it with your friends, and the most usual thing is that you share it on your timeline, but you lose some of the emotion waiting for your friends to see it. .
Watch Party will allow you to simultaneously watch videos on Facebookthat is, the transmission will be synchronized so that everyone who is watching it at that moment can comment and react, as is the case now with .
For now Watch Party can only be started within groupsso you won’t be able to use it on your profile or company pages, at least for now. One user will act as host and it will add videos to the playlist, which can be live or pre-recorded, but they will have to be hosted on Facebook.
The host will be the one who controls the reproduction of the videosbut other users will have the option to suggest videos to add to the playlist, although they will not be able to play them for the group.
“We have focused on create new ways to bring people together around video, create connections and ignite conversations; Watch Party is the next step in bringing this vision to life.” assured.
Watch Party will achieve more interaction with video content in groups
The idea of Watch Party makes sense: they have generated more than normal videos and other posts on the social network, since the connection between users in real time helps generate more interaction with viewers.
With Watch Party, Facebook may extend this capability to other communitiesin this case the groups, improving the value offered by these social elements on the platform, and in fact Facebook ensures that it has already managed to improve communication in several groups with this new function:
“In our tests, we have seen Watch Party use, large and small, with highly engaged members who they manage to generate hundreds and even thousands of comments while watching videos together. Watch Party can also be useful for smaller communities, for example, recently a group with less than 10 people organized a “Watch Party” that got more than 500 comments”.
This is not the first time we have heard of a function with which you can watch videos in groupsFor example, last year Google launched a viewing app for YouTube called , which also focuses its use on sharing videos in real time with friends.
And while Facebook and explore new ways to highlight them on their platform, with Watch Party can also enhance group interactionalthough it would be interesting if this function were available to any user, since it would be more interesting to watch videos with friends, family, and even use it for marketing campaigns, but only time will tell.
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