Two of the world’s fastest growing short-form video apps, musical.ly and , have come together to create a new global app. The platform product of the merger, and which is called just tiktok, creates, according to company spokesmen “a unified user experience, introduces a new logo and user interface, and offers greater capabilities for video creation. By bringing together the best of TikTok and musical.ly, TikTok becomes the world’s number one destination for the creation and consumption of short-form video content.”
TikTok, with more than 500 million users worldwide, had purchased Musical.ly in November 2017 for billion Dollars, but it has not been until now when it has decided to carry out the integration of both.
What will happen to accounts and videos on Musical.ly
As the company hastened to explain, existing creator accounts, content, and follower base will be automatically moved to the new TikTok app, where creators will keep all their pre-existing content. In the words of TikTok, now “They will relish the opportunity to reach a larger and more diverse global audience than ever before.”
How TikTok works
TikTok incorporates the most popular elements of both apps with a feed that highlights the community of users, as well as a “For You” feed that offers personalized video recommendations based on viewing preferences. The app will also feature new features in the coming weekswhich will include:
- A “react” feature that allows the user to react to their friends’ videos directly from the phone
- Enhanced creative tools like interactive gesture filters
- VR-type filters that can be activated simply by blinking
- Chroma effects
alex zhuco-founder of Musical.ly and senior vice president of TikTok, has explained “TikTok, the sound of a clock ticking, represents the brief nature of the video platform. We want to capture the creativity and knowledge of the world under this new name and remind everyone to treasure every precious moment in life. Combining musically and TikTok is a natural fit given the shared mission of both experiences, to create a community where everyone can be a creator.”
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TikTok is now available for new users through the App Store or Google Play. Existing musical.ly users will be automatically upgraded to TikTok when they update their current app.
Musers don’t like TikTok
Of course, shortly after the news was known, the musers (or at least that’s what musical.ly users were called until now) have reacted angrily to their forced transfer to TikTok, as you can see in this capture of the comments on the Google Play Store:
Image: TikTok
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