good job of design is essential in any digital strategy. Visual stimuli make a difference when the user makes a decision, therefore, each idea must be accompanied by creative elements that differentiate us from the competition and attract our audience to meet the stated objectives. In this article we are going to show you the best design tools on the market that will help you achieve it.
It is important that your brand has its own design that identifies it and that everything that is published has a characteristic visual form so that the brand is recognized at a glance. This will be achieved with the creation of a logo, with the choice of corporate colors and taking care of the design of the content that is published on behalf of the brand.
Next, we will briefly describe the functionalities of more than 30 design tools that will help you in your digital marketing strategy, whether or not you have knowledge in this discipline. Remember that we update the lists constantly and that any suggestion you want to make us to incorporate new names to the list will be welcome 😉.
The best design tools…
… and others that you may find very useful
Our first design tool, Adobe Color is a very useful platform for define colors and shades of your brand. With this free tool you will be able to see thousands of combinations according to chromatic rules made by professionals in the sector and define your own.
It allows create and edit themes with up to ten colors or extract themes from the images that inspire you and then save them to your Adobe Creative Cloud Libraries for use with desktop and mobile apps like Adobe Photoshop, Illustrator, and Photoshop Sketch.
Adobe Color is powered by artificial intelligence technology. Adobe Senseiwhich works in the background to find the perfect color combinations for your projects and convert themes to RGB, LAB, CMYK, HSV and Pantone colors without losing brightness or color accuracy.
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Among the computer programs for digital image creation and editing, the most popular in the world of graphic design and advertising are Photoshop and Illustrator, two essential design tools, owned by the American company Adobe. Photoshop is used to work with images, while Illustrator is more oriented towards drawing or illustration (one works with pixels, the other with vector graphics). For audiovisual content, the latest is After Effects, also from Adobe.
What is your main handicap? That the three softwares are paid (€24.19/month each). So if you do not have the means to get hold of these programs or you are not a professional graphic designer, there are other ways to create multimedia content that can be useful in your online strategy, and which we leave you below.
It is an Adobe tool that allows you easily create graphics, web pages and short videos to . With the subscription to this mobile application you will have high quality templates to combine with your photos, and Adobe Fonts, to add the text you want to your creations.
With Spark, it’s easy to combine video clips, photos, icons, and voiceovers—plus professional-quality cinematic animations and soundtracks—to create compelling video stories.
Has a free version that only gives you access to images and icons. The paid version costs €12.09/month (first month free), or you can opt for the Team Plan, which costs €24.19/month. You also access this application by contracting an Adobe Creative Cloud plan.
Banks of images and vectors
A very important complement for the creation of our graphic content is the use of image banks, through which we can extract high-quality photos and videos. If we focus only on the free we get names like , , , either . Although they all have elements that can only be downloaded upon payment.
Then there are tools that only work with subscription, like (from €36/month) or (from €19/month)two of the most popular in the world.
In addition to image banks, there are also online vector benches if what we need is to accompany our images or infographics with small drawings or popular icons that identify RRSS and other tools. Perhaps one of the best known , which has an extensive library of designs that you can download for free, although with quantity limitations and with the commitment to attribute the work to the author. If you prefer to access the entire package, you can make Premium paying €6/month or €4.43/month with an annual contract. You will be able to use all the included resources without the need to attribute the author, your download limit will be extended from 10 to 100 downloads per day and you will have access to more elements.
Also offers some interesting vectors, and It allows you to download icons of all kinds for free.
canvas It is one of the design tools preferred by users who are not professional designers, since thanks to its easy handling and versatility it is one of the most economical solutions for creating graphic content. It could be defined as something like an online and optimized Photoshop, through which you can quickly create posters.
It has templates for social media posts, presentations, reports, brand launches, postcards, advertisements, etc. It also allows you to create designs with custom size, share them online with other users, publish them directly on the web or download them in PDF, JPG, MP4, GIF and PNG formats.
It is free, although there is a paid version (from €9.16/month) that expands the elements available in the library and other functions that are worth it if you want to make a difference.
Is a online design tool with a fairly simple and intuitive interface. Like Canva, it is ideal for professional creations without design skills.
In Crello you will find great variety of editable formats and templates to create animations and graphics for social networks and the web. In addition, you will be able to crop or resize images, insert elements, add frames, put filters, etc. Although you can use it as freecount with one €6.75/month payment planwhich greatly expands the functionalities, among which the ability to remove funds and access to brand kits stand out.
It is a software that goes beyond design and is designed to manage large volumes of eCommerce images, particularly those that have a marketplace. It allows you to create workflows that automate photo quality enhancement by eliminating manual work.
Creative Force is built on the Amazon Web Service (AWS) infrastructure, adapting to any scale, from small startups to enterprise operations. It also has a large amount of educational material that helps improve different aspects of the creative process, such as capturing data and creating dashboards for management, reporting and day-to-day forecasting in a photo studio.
You can request a free demo and if you like it, access one of its three subscription plans: Home (€764.75/month), Team (€2,464.21/month) or Company (€5,013.38/month).
When creating posters, images with slogans or the like, it is good to have a series of fonts that suit our messages at all times. In dafont You can find a variety of fonts for free download that were created by different people. Simply, you must download them and then install them in the program in which you need to use it. Please note that some fonts do not automatically include accented characters, numbers or certain punctuation marks, so we recommend reading the features before downloading.
Also It allows us to download fonts of different types. And we can’t forget about , the typeface that allows you to have social icons at hand. In fact, on the same Dafont website there is a “Tools” section, in which a long list of programs appears to work with text according to your objectives.
Designrr is a platform that allows transform your blog posts, podcasts, videos and PDF files into magnets or ebooksie electronic books. The process of creating the latter includes:
- to import content from blogs, websites, social networks, audio or video.
- review the content which is generated in a draft.
- Choose a template and edit it to your liking
- Personalize and finalize the design by adding additional images, cover and numbering.
- Post the ebook and download it to your device.
Is a payment tool and has different subscription plans, which they start at €24.50/month, with a 7 day free trial. The most basic includes 100 project templates, 922 Google fonts, unlimited use of royalty-free images, page numbering and table of contents generator, import from the web, MS Word and Google Docs, and a brochure generator.
Desygner is a very simple design, intuitive and free. Similar to Canva, this tool will help you customize a multitude of templates (banners, logo creators, invitations, social networks, etc.) using free and royalty-free resources. You can import images, fonts, colors and PNG, SVG and PDF files; drag and drop elements into your design; import and replace images in one click; search, choose and add images from the built-in image bank; and work with layers and multiple pages.
It has a premium version (from €4.25/month) which includes many other options such as social media post scheduling or the ability to edit PDF files.
It is a very useful tool for create infographics static or animated without the need for extensive knowledge. In its free version, Easel.ly offers you a limited number of images that you can use for your graphic work. It is also a good platform for promote or contract design services, ask for advice or create your own templates.
The paid version gives you access to 1.1 million icons, over 1,000 illustrations and images from 117 different categories, unlimited access to the font gallery with the ability to customize it, and much more. It offers 3 plans designed for students, individuals and companies that vary between €0.85 and €3.40 per month.
Is a online design tool which has a multitude of templates, millions of free royalty-free images and default designs for your brand’s social networks. With Edit you can create posters, stationery, resumes, logos, covers, invoices, tickets, letterheads, infographics, social media posts, among many other elements.
The application works both on your home or office computer, as well as on your tablet or smartphone. Although it is a…
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