It seems incredible, but we are about to celebrate Valentine’s Day 2019: a new opportunity for brands to contact consumers and help them find the ideal gift for this celebration.
Impact consumers in love on Valentine’s Day 2019
According to , More than 6.3 million Spaniards will buy a gift on Valentine’s Day 2019and will spend an average of 122 euros, well above countries such as , Italy or , with which Spain becomes the European country in which more is spent per person on this date.
In fact, Google ensures that in 2018 it recorded more than 3.7 million searches and more than 13.7 million views of videos related to Valentine’s Daywhich shows the interest that this date has aroused in the hearts of the Spanish.
Of course the creativity, originality and planning They will be key factors for brands to reach their potential consumers and take advantage of the opportunity to make them fall in love.
For you to achieve this goal on Valentine’s Day 2019, Google shares the main insights on which you should base yourself to impact these enamored consumers.
Love is a (great) opportunity to target your consumers
In 2017 there were 11,298,600 couples in Spain, so this figure is expected to be an incentive for your campaigns at this time.
ANDThe main target is people between 25 and 44 years oldrelatively standing out in this group are young women and older men who intend to buy gifts this Valentine’s Day 2019.
But what are consumers looking for on Valentine’s Day? According to Google data, among its 3.7 million searches in 2018, 85% were generic searches related to the theme of Valentine’s Day, of which 1 out of 2 are related to gift ideas.
while 8% searched for crafts, 4% preferred experiences, such as dinners or trips, 2% opted for jewelry and watches as traditional gifts and 1% searched for other types of gifts such as chocolates, flowers or items of beauty. A key fact is that 75% of these searches have been made through the
The power of YouTube on Valentine’s Day
1 out of 12 searches are carried out on the video social network: thus, during 2018 there were 13.7 million views on YouTube related to Valentine’s Day: The most searched video categories are: crafts, brand content, and blogs and to obtain ideas about gifts in this celebration. 66% of views are made via mobile.
What will lovers give on Valentine’s Day 2019
According to the study, 6 out of 10 consumers in love in Spain assured that they are influenced by whether the gift is a romantic idea, or what their partner wants directly.
26% of them will seek to give away this Valentine’s Day, while 21% of them will give away perfumes. 15% of consumers will seek to give jewelry or watches, 13% will send flowers, as well as 13% will seek to give technology as gifts on this special date.
On the other hand, 10% of consumers will look for beauty items to give this Valentine’s Day 2019 and 2% will give another type of gift.
Within the technology category, 67% of consumers will look for a mobile to give away this Valentine’s Day, of them 51% are men and 49% are women. As for perfumes, 66% of them will search according to the brand, most of them men (56%).
As you can see, Valentine’s Day is a great opportunity to reach your consumers, since 66% of Spaniards declared feeling helped by the proposals offered in online advertising related to this date.
And when will they buy? According to Google, 85% of searches related to Valentine’s Day are concentrated in the two weeks prior to this datemainly (70%) between February 7 and 14.
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