Amazon Black Friday 2015: the eCommerce giant advances its sales – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

In recent years, the Amazon team has accustomed us to , to , to extraordinary business figures as mark the future of global eCommerce.

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Now, the global e-commerce giant has once again become the online reference center by declaring the Christmas shopping season open. It is not the first time that it has anticipated the year-end campaign, but the key is precisely that this time it has done it again with the launch of a space full of offers: Amazon 2015 arrives

Amazon Black Friday: the explosion of Christmas commerce

The last Friday in November is the day after Thanksgiving in the United States. Black Friday (so called since 1966 due to the chaos that was mounted in the stores), the one that marks the official start of Christmas shopping and the one that registers the greatest commercial activity throughout the year. As we have told you on occasion, the is synonymous with fury, haste and crowds. Everyone wants to take advantage of the offers that merchants have programmed both in physical establishments and in their online stores, in order to unleash a shopping enthusiasm that will not stop until the last day of the year.

The company has known how to feed this debauchery with a preview of your Amazon Black Friday 2015so that he did not want to wait until November 27 to launch his own discount space.

Amazon Black Friday 2015 comes early with discounts of up to 50%

Since the beginning of the month Amazon users in the United States have exclusive offers, impossible to get for those looking for a purchase with a shipping address in Spain. Since then, and until the big day of the amazon black friday 2015the company will renew its product catalog and the discounts assigned to each one, creating .

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Thus, throughout the month of November, this preview of Amazon Black Friday discounts of between 30% and 50% on technological productssuch as digital cameras, Bluetooth headsets, or smart home products. Among other offers, it includes the Motorola Moto X unlocked for $199.99, instead of the nearly $400 it costs in the US. Users will also be able to save 30% on a sony 4k tv or 47% in about Jaybird X Sport headphones.

These are just a few examples, and for all of them premium customers get an advantage, since they can access the offers before anyone else. through the program Prime Early AccessAmazon offers 30 extra minutes to that group of chosen users, so that they have the products before they are launched at a discount for the rest of the buyers.

Amazon Black Friday 2015… until the end of the year

amazon pampers every business opportunity without neglecting any detail. The global eCommerce giant is already preparing a special catalog of offers for Black Friday 2015 on November 27, larger and more numerous.

This day will be followed by two other key dates: the , dedicated exclusively to online purchases, on November 30; and the , which celebrates the free shipping on all offered products on the official page of the event and which will take place on December 18.

With this calendar of commercial activity, Amazon plans keep your discount space dedicated to Black Friday 2015 until next December 22. In this time it is expected that it will also reach other large markets such as Spain.

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The Amazon Black Friday business also adds employment

In 2014 Amazon doubled its sales compared to Black Friday the previous year. The forecasts for 2015 are optimistic and this is reflected in the volume of contracting foreseen for the Christmas campaign of the electronic giant. amazon has announced the temporary hiring of 100,000 employees in the United States alone for your storage and sorting centers. A significant increase compared to 80,000 contracts in the same period of 2014.

In fact, since August, it has hired more than 25,000 full-time employees in order to prepare for the biggest shopping season of the year and in anticipation of an increase in demand. Currently, Amazon has more than 90,000 full-time employees across 70 locations. of storage, processing and distribution of orders that it has in the United States.

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