We have known for a long time that children’s channels on YouTube are part of the same as those that are presented by children under 13 years of age, receiving almost three times more visits on average than other types of channels. For a long time the new, and very young, content creators on YouTube have been able to seduce before the camera, and with it drag hundreds and thousands of followers.
Nevertheless, a new era has arrived for those who make content for children: New regulations in the social network that force creators to determine if their content is for children, and that change the way of proceeding in terms of advertising. But is it true that this is the end of children’s channels on YouTube? Will they be demonetized? Will they lose ad revenue?
To answer this and other questions, Ruben Cane He talks to us in the next video about what will happen to children’s channels on YouTube from now onand how these new rules will affect those who offer content for children on the great video social network:
The short answer is no, It will not be the end of children’s channels on YouTube, although it is true that from now on will lose ad revenue due to a law in the United States, but dating from 1998.
This law, known as COPPA: , o Children’s Online Privacy Protection Act since 1998 protects those under 13 years of age, since it dictates that no US company can collect private information from children of those ages when browsing the Internet.
The channels must declare if their content is aimed at children under 13 years of age
You may be wondering why a law from more than 20 years ago has to affect children’s channels on YouTube now. And the answer is because in 2019, the American justice imposed one on Google for breach of this law on YouTube because, supposedly, accumulated browsing data on children’s videos, in order to personalize ads. In addition, after this sentence, YouTube was responsible for the creation of these child-oriented channels, what these channels did, their comments, their direct messages, etc.
Faced with such a problem, YouTube and is forcing all channels to explicitly state if they are directed at children under 13and if they are not in general, to let them know if a particular video is directed at minors.
From this perspective, YouTube has made these changes because in this way, if any content is uploaded that is inappropriate for these ages, or did not specify that it was a video aimed at minors, the responsibility for breaking the rules will be the youtuber and not from the platform, thus avoiding paying more fines.
- Should YouTube ban any type of advertising on children’s channels?
- Should YouTube ban any type of advertising on children’s channels?
What content for minors means for YouTube
We can assume that, in particular, the one that has been unleashed in recent months will be seriously affected by the new conditions of use of the video social network, especially those channels that have millions of subscribers.
What YouTube considers children’s content is:
- Content that has children’s songs, stories or poems
- Theatrical performances or stories with toys
- Children’s programs or cartoons
- Have child-oriented language
- That they mainly have child protagonists performing playful activities.
So be careful, because if you do not declare that you have this type of children’s content, you are exposed to being caught by YouTube’s machine learning at any time, or to being reported by users, which could get you kicked out of the partner program for non-compliance with the rules.
Remember that this new regulation It will come into force from January 2020 and will apply globally.
What will happen to children’s channels on YouTube
The main impact and what has been misunderstood is that will stop putting personalized ads on children’s channels on YouTubenamely, these videos will not accumulate browsing data, and therefore, instead of displaying ads adapted to browsing history, only generic ads will be inserted: toys, educational apps, etc.
If we think about this a little, it could be something very positive for children, since, until now, when a child accessed these channels, as a general rule they used their parents’ YouTube, so personalized ads appeared based on the history of navigation of their parents: eCommerce, cars or whatever they would have seen. Now it will be flatter. Let’s just say “Disney Channel”-style children’s commercials.
Of course this could result in reduced revenue on children’s channels on YouTubesince there will be less volume of potential ads, less competition, and their value will be devalued, but it does not mean that they will be completely demonetized.
Other powerful changes in children’s channels
There are other changes that are less talked about, but are powerful: children’s channels on YouTube They will not have comments, nor “like” buttons to avoid experiences of hate or obsession with dislikes, they will also not have notifications to subscribers, or community tab, or stories, or watermarks, or cards, or final screen… wow They will be quite limited.
This is because YouTube seeks to prevent children from becoming obsessed with these channels, with which they will surely gradually lose visibility, a strategy that, without a doubt, seeks to make children gradually move to YouTube Kidsand as we know, what goes into YouTube Kids does so by decision of YouTube.
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