Taking into account at (almost) any moment of our daily routine, it seems quite logical that each time more companies twist to the extreme your creative muscles to get your apps to reach as many users as possible. A complete demonstration of marketing power that has one of its favorite assets in the Social App Install Adsthose little ads that promote the installation of applications within as powerful as Facebook, Instagram or Twitter.
Perhaps for this reason, the Spanish company specialized in Mobile Intelligence has launched a manual designed to give you the keys so that your Social App Install Ads campaigns achieve the best results. Let’s see some of the tips that are collected in it.
Segmentation, the first step to optimize your Social App Install Ads
The first piece of advice from the eMMa team is to make an adequate assessment of the target audience to which the campaign will be directed. And it is that the very fact of launching a campaign to a mobile user base offers a quantity of information about parameters such as type of device, demographic profile, lifestyle or browsing history that is, directly, ground gold when segmenting properly. The idea? Create the right ad for the right customer.
The perfect advertisement (I): the text
the text or copy is a fundamental element when optimizing Social App Install Ads: without good text, an ad loses relevance, hook and can even cause a bad feeling in those who see it. Among the main tips when writing good text for this type of ad is something as sensible as starting the ad by asking a question or a problem. Next, the ad should briefly describe how the app fixes it. This direct and close message usually captures the interest of the core target
The perfect advertisement (II): the image
If a good text is basic, getting a great image is no less. It is essential to select different groups of images depending on the target by gender, age, hobbies, etc. Images with too many details or very heavy should not be used either. In this way, a better adaptation to any screen size will be achieved.
And remember: the image must show the App and its benefits.
The perfect advertisement (III): the Call to Action
Actually, once the goal of capturing the user’s attention has been achieved, the definitive step to optimize Social App Install Ads is to create a good call to action. And it is that, although the CTAs offered by Facebook_Instagram and Twitter are limited, this does not prevent the message or image from including another call to action that reinforces them. There is life beyond the ‘INSTALL’ button and you need to explore it.
Although it seems impossible, it is estimated that every day there are 3.2 billion interactions on Facebook, 500 million tweets and 70 million photos are posted on Instagram. Given this perspective, which against all odds is still strong, it is undeniable that, if you want to reach a considerable mobile audience, sooner or later knock on the door of these social networks. Even so, with all the existing competition, it is not enough to launch a Facebook page or periodically publish tweets announcing the latest news about your App. It is necessary to take a step (or two, since we are going) further. This is where the use of these social networks comes in. advertising platforms with which to search for the download of your app taking advantage of all the creative and segmentation options that they present». (louis floritCBDO in eMMa)
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