Currently, the digital marketing ecosystem has a wide variety of tools and strategies, ranging from the classic to the innovation of streaming marketing. Each of these strategies has specific features that allow traders to cater to different audiences. Allowing in this way, expand the scope of the business and improve relations between the company and its consumers.
On the other hand, there are strategies that can present benefits for both parties, merchants and consumers, as is the case with . This is one of the best known and most used marketing strategies in the digital ecosystem, taking the Amazon affiliate program as an example. According to Statista, an investment of around $8.2 million (equivalent to €7.3 million) is expected in this type of marketing, only in the United States. Taking into account the importance of marketing, we explain below what it is about and what its different types are.
What is affiliate marketing and what are its types (with examples)
Affiliate marketing is a marketing strategy that takes advantage of the community of users loyal to a business or brand, to attract new users. That is, it consists of users promoting the services or products of a brand, in exchange for receiving a commission. Said commission can be generated from the new registers that have been referred, the purchases made through an affiliate link or simply the filling of a form.
In any case, the basic idea of this strategy is that users who have already interacted with the business help to generate greater attraction to it. This allows businesses to generate greater visibility and get qualified customers, with a lower investment. While at the same time affiliate users can generate passive income for your benefit.
In addition to the mutual benefit that affiliate marketing presents, another of its most attractive aspects is its accessibility. Since it can be incorporated into any digital medium, be it a social network, blog or website, just by integrating the affiliate link.
Now, depending on the strategy they use, there are 6 different types of affiliate marketing, which are the following:
1. Niche Pages
Affiliate marketing on niche sites refers to websites specially designed to promote a particular product or service. These sites often feature informative content and reviews about the products they promote, helping consumers make a decision about them.
An example of niche pages is the affiliate program of , a review platform for eCommerces. This program makes it easy to collect product reviews and services, by offering different means for users to leave their reviews. Revi is part of the official list of Google third-party aggregatorsthat is, it takes these reviews as a reference, filters them and makes them public as if they were the search engine’s own. It also helps boost visits and trust in the website, which improves conversion rates. In addition, it helps improve the reputation and positioning of the site in searches and .
2.Cash back
Cashback is a strategy that is based on a database of subscribers with whom a commission is shared according to the actions carried out. That is, when the user makes a purchase or order on the affiliated platform, he will receive a percentage of the payment back. In these cases, the commission can be given as redeemable points, balance for future purchases on the site, or simply as a percentage of what you have paid.
An example of this typology is the website of . This cashback platform offers you different ways to earn money from home by doing surveys, or buying in the stores that it offers to earn a percentage of the purchase.
3. Affiliates through search engines
In this case, affiliate users promote products or services by working on specific keywords through Google AdWords. In this way, they are able to create qualified traffic to the website from different search engines such as Google, Yahoo or Bing.
4. Email Marketing
In this strategy, the key is a good one on the part of the advertiser, since a list of subscribers is used for the promotion. Basically, it consists of sending campaigns via email to an audience with specific and well-defined interests.
mailchimp either Mittumfor example, are platforms designed to manage this type of campaign, which generally has CPM commissions (Cost per thousand impressions).
5. Co-registration
Co-registration is a type of strategy that grabs user databases on specific topics, products or brands to send you promotions, offers or images of a related product or brand. To do this, users must consent to the use of data for any sponsoring advertiser at the time of their subscription. Among the platforms to promote this type of campaign we have Coreregistrationswhich has rental services and database capture.
6. Affiliate networks
Affiliate networks are intermediary platforms that connect affiliate companies with users who are interested in affiliate marketing. In addition to acting as intermediaries, these networks offer both parties the necessary tools and technologies to carry out their campaigns. awin It is one of the best known platforms, with 20 years in the market.
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