owner among other portals of photohouseInfoJobs, Coches.net, Vibbo and has acquired the real estate portal Roomaccording to sources from the classified ad company itself.
Habitaclia, created in 2001 in Mataró, and currently based in Barcelona, will continue to operate autonomously within Schibsted Spain, maintaining its offices and adding its more than 80 employees to the Schibsted workforce. Fotocasa and Habitaclia will continue to function independently, although synergy processes will be established between them. The figures of the operation are unknown at the moment.
The implicit synergies with the operation
In this way, Schibsted Spain strengthens its position in the real estate classifieds sector. With the new addition, Schibsted will offer its users monthly more than 1.5 million properties for purchase and rental from its more than 15,000 client real estate agencies and individuals.
Schibsted Spain receives more than 180 million visits per month, 35 of them from its real estate classifieds. Now, with this purchase, this traffic increases by more than 15%.
The billing of Habitaclia in 2016 was 6.8 million euros until the third quarter, which represents a growth of 36% over the previous year. It presents an EBITDA margin in its main area of activity (Catalonia, the Balearic Islands and Andorra) above 30%. This incorporation will increase the total turnover of Schibsted Spain by 8%, leading to a joint turnover of more than 88 million in the first three quarters of 2016.
Habitaclia became the reference portal of the Mediterranean
«Habitaclia is the real estate portal of reference in the Mediterranean area. A portal that has managed to grow extraordinarily in a highly competitive environment, basing its success on a great understanding of the needs of users and advertisers. We are a great company and we are really happy to have them in the Schibsted Spain family»has explained Frode NordsethCEO of the company.
Javier LlanasCEO of Habitaclia, has been pleased to become part of the Schibsted family, which in his opinion accumulates «great experience and knowledge about the management of classified portals from multiple sectors, experience that Habitaclia will surely be able to benefit from to offer greater value».
For its part, Schibsted is an international media group of Norwegian origin, dedicated to global classifieds business. It was founded in 1839, is listed on the Oslo Stock Exchange and has a strong presence in Norway, Sweden, Switzerland, Estonia, Finland, and Spain, where it owns paid and free newspapers, televisions, radios, multimedia, etc.
The company’s entry into the classifieds sector in Spain began in 2006 with the acquisition of the businesses in Europe and Latin America of the Canadian company Trader Classified Media, owner of Segundamano and InfoJobs, and which two years earlier had merged with the Spanish communication group Anuntis, creating the Anuntis-Segundamano group. Later, in 2014, it acquired the classified ads portal milanuncios.com.
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