One more year the E-Show returns to Barcelona: the e-commerce and digital marketing fair will open its doors from May 4 to 5 and will take place in Hall 1 of Fira de Barcelona. After the successes of previous editions, the organization of the eShow has set out to improve itself by including numerous novelties that will undoubtedly attract all eCommerce lovers.
The most ambitious edition to date: more than 150 exhibitors, new events and spaces
The E-Show intends not to leave anyone indifferent, and for this it has brought together the best in the sector in an event designed to learn about the trends of a growing market, as well as interact with eCommerce experts or carry out valuable networking. The fair will once again share space with the Technology for Marketing, in a second edition of the digital marketing fair. It will also expand your professional spaces thanks to the integration of Big Data & AI World Barcelonaan event focused on everything related to AI, as well as FBA-Showunavoidable appointment for those professionals of the Amazon ecosystem.
Featured Exhibitors and eAwards
With almost 300,000 customers around the world who have already integrated their software to create their own online stores, of which more than 50,000 are in Spain, Prestashop has seen in E-show the perfect opportunity to create a new space for value at your fair.
with his the company will have its own stage, as well as an exhibition and networking area in which all the news of this leading company in the market will be announced. We will talk about trends and the solutions proposed by the brand will be presented to offer more facilities to its customers when creating their own online stores.
Prestashop will organize round tables and a workshop space in which he will focus on the future of the sector, but also on its current situation and on the changes that the sector is already experiencing, such as the boom in sales through Live Streaming or the development of new payment methods for eCommerce.
Another of the standout stands of the eShow will be that of , the internal search engine for eCommerce, who will be showing their product and its functionalities live. They have worked on a promotional video that will be aligned with the design of their stand (D43), they will have gifts for visitors and, best of all, they will have a real “Search Bar”. In addition, they will highlight «PrestaShop official partner» during this year.
Finally, the fair will find its golden brooch on May 5 in the celebration of the awards . The best companies, strategies and managers in the world of eCommerce, digital marketing, Big Data and AI will be awarded and their activity will be recognized as well as their talent, progress and innovation.
The presentations of the E-Show that you cannot miss
Taking into account the large number of interesting proposals and opportunities included in the E-Show Barcelona 2022, we have decided to prepare our own list of some of the essential presentations.
Tuesday May 4
vanessa sosa, General Manager Iberia & Europe Central, will be in charge of recounting how Havaianas was set up to embrace the digital revolution back in 2020. A great example of a brand that knew how to turn the wheel and catch up with great agility so as not to be swept away by the wave of digitization. Definitely, strategy and brand management of Havaianas will be an interesting point to understand the need to review the current scenarios and be proactive in the face of them.
The presentation will take place on May 4 from 10:15 to 10:45 in the Keynote space.
Getting new customers is much more expensive than retaining existing ones. Loyal shoppers spend more, are your best brand advocates and recommend you, making customer retention a key goal for any business. On May 4 at 10:15, Francisco MojarroRetail Rocket’s Business & e-commerce consultant will guide attendees on the path to retention as the pillar for constant growth of your online store.
This furniture retail chain based in is aware that information overload is double-edged. The increasing complexity of the trading ecosystem is a constant source of challenges, journeys become increasingly complex, customer demands increase as their knowledge increases, and brands are no longer the place they go for advice prior to making a decision. purchase.
Martha GilDirector of Marketing & Ecommerce Spain & Portugal, will lead this presentation on May 4 from 10:15 to 10:35 in the space & Omnichannel, to talk about this reality, but also about the opportunities that can arise from she.
Support from Stripe as financial infrastructure and business accelerator has been key in the great development and internationalization that ManoMano has experienced recently. Mattia GamberoniStripe’s Head of Iberia, will be on May 4 from 10:45 to 11:10 in the Cuestomer Experience & Omnichannel space to discuss the key points that have influenced this growth.
The eShow Jam Session returns to Barcelona for another year. this time Charles WhiteFounder of Encomenda and , and Paco TormoCo-founder and CEO of Singularu, will face each other in a “head-to-head” duel to discuss industry trends and benchmarks. This successful format allows you to witness a talk between professionals in the sector, whose development is fresh and natural, the central theme is already known, but as a result of this the most interesting questions may arise.
The public will be able to be not only a witness, but also a participant through questions or comments, of this conversation. So we encourage you to attend on May 4 from 11:00 to 11:45 in the Keynote space.
On May 4 from 10:50 a.m. to 11:10 a.m. in the MarketPlace Circus space, Silvia AguilarFounding CEO of Optopus, will talk about the importance of understanding and knowing boost the CRO of the brands to avoid losing your sales. To illustrate his proposal, he will use Sipsmith’s case study.
At 11.25 on Tuesday, Adrián Escude, Head of Marketing at Sequra, will share the lessons learned from helping more than 4,000 stores optimize their conversion rate through a variety of innovative payment solutions. We will explore key factors to increase purchase recurrence and decrease abandonment in the process and we will provide benchmarks by industry and sector.
On May 4, from 4:30 p.m. to 5:30 p.m., the Keynote space will host this presentation on the new parallel reality created by Meta. Peter LozanoCo-founder of Imascono, and Jose Luis Núñez, Global Head of and Web3 – Telefónica, will be in charge of leading a conversation about the transformation that the investments of the main technology companies are generating at all levels and in all sectors.
The new consumption model generated around NFTs will also have a place in this paper, as well as the business opportunities that are emerging in the wake of the Metaverse, in addition to virtualization and gamification. Taking into account that it is estimated that this market will reach 700,000 million euros, one cannot miss the opportunity to attend this presentation.
The eCommerce Strategies – eDeliver Crossborder space will host the Saba Group conference on May 4 from 4:15 to 4:40 p.m. George Thomas, the company’s Global Head of Ecommerce, will be in charge of telling how a leading industrial operator in the development of solutions in the field of urban mobility and specialized in parking management, has managed to become a leader in its sector. The digitization of sales channels and products using both traditional and digital marketing have been their key cards.
Wednesday May 5
If you know how to use it, email can be a key card when it comes to attracting and retaining customers. Ana TejeroSpecialist in Rastreator, attend the eShow to reveal the necessary tricks so that your marketing automation strategy function properly. The follow-up that Gmail makes of communications, how Google can increase the trust of your audiences in your company or how to reach the inbox of your users in an appropriate way will be fundamental questions to be discussed in this presentation. Don’t miss it on May 5 from 10:15 to 10:35 in the Keynote space.
The Next AI will be presented by Henry Mora, Artificial Intelligence Solutions Architect at Nestlé, on May 5 in the Big Data & AI space from 10:55 a.m. to 11:20 a.m. Thanks to the development of this emerging technology, Nestlé is supporting use cases for both B2B and B2C. During the presentation, another series of non-standard innovation initiativesYou can not miss it.
Lego is a company that is not afraid of changes, nor of carrying out business introspection to detect what is not working and thus be able to improve and move forward. This is what he’s going to talk about Roger Chung, eCommerce Manager Iberia of the Lego Group, exposing the real case of how Lego managed to resurface. Do not miss this conference that will take place on May 5 from 11:00 to 11:30 in the Keynote space.
At 1:15 p.m. on Wednesday, E-Show will host an interesting panel discussion around last-mile logistics, in which representatives of some of the main companies in the sector will participate:
- José Miguel López de Manuel, Head of Business Development Logistics & Cold Chain –
- Daniel Pastrana, Director of International Products & eCommerce – DHL Parcel Iberia
- Oscar Tamarit, Founder and President – APAE
- Hernando Cuadros, General Director – Seven Senders
- David Gomez, Enterprise Sales – Huboo
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