Pinterest just posted their . And, along with this information, the social network has launched two novelties with which to enhance its activity: shufflesa new application with which to create collages and mood boards, and a real-time analysis tool in Pin Analytics.
Pinterest Second Quarter 2022 Earnings Report Result
The number of active monthly Pinterest users remains stable
During the pandemic, Pinterest, like many applications, and, in general, online brands or businesses, experienced an increase in its users and their use of it. Its maximum peak was found in the 478 million active users, but in recent periods, and together with the tendency to return to more stable levels that accompanies the online world, its number of active monthly users has decreased, except for these last two quarters.
In the first quarter of 2022, the social network gained 2 million active monthly users, going from 431 million to 433 million, a figure in which Pinterest has remained this second quarter of the year.
This evolution may mean that Pinterest, after suffering the decline typical of the return to post-pandemic normality, would have managed to reach some stable levels from which to build new opportunities.
Pinterest increases its gross income by 9%
In terms of revenue, the results are positive, since Pinterest during the second quarter of 2022 registered a 9% increase in your gross income with respect to the same period of the previous one, reaching $666 million (650 million euros).
On the other hand, if we focus on the average revenue data per user, the biggest figures continues to be presented by the geographical area made up of USA and Canadawith an average this second quarter of $5.82 (€5.69). In second place is Europe with $0.86 (€0.84) and lastly the rest of the world with $0.10 (€0.09).
Pinterest presents Shuffles, its new app to create collages and mood boards
If there is a social network in which inspiration is the axis, that is Pinterest. And, to continue promoting this feature and boost the creativity of its users, it has just introduced a new one that allows create collages from photos, cutouts and even animated effects. In Shuffles, as this novelty is called, users can create their collages using images from the Pinterest library or taking photos with the cameras of their mobile devices. In addition, the application includes functionalities such as the crop objects from a picture In a simple way by a simple touchcreate layers, rotate images, scale and resize, and add animations.
Once your work is finished, you can share it with your friends or post it to public groups so that other artists can get inspired or even use it to create their own projects. Although, currently, Shuffles is not available to the general public, but can only be access it by invitation or enrolling in your own waiting list.
Real-time analytics on your mobile app
The second novelty that Pinterest has recently announced has been its new real-time analytics toolwhich is included inside Pin Analytics on mobile devices. Something that will be of great help to professionals who use this social network for their businesses or activities, since it allows immediate analysis of pin performance data. In addition, this data will also be visible on your web analytics platform.
You can now start making use of this update, and Pinterest itself is in charge of informing you about this novelty within its application through a pop-up notice. Likewise, Pinterest has indicated that this type of analysis not available for some metricsas is the case of «Monthly total engaged audience», or age and gender filters.
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