When we don’t know if we are doing our job correctly, the simplest thing is to see what our competitors are doing. At other times, When you embark on a new project, for example, the best way to know what actions to take is to first see what others have done. For this there are many tools on the market that will give us information (more or less certain) of the strategy carried out by our rivals. Some examples could be , SimilarWeb, SocialBro, etc. But, to make a quick analysis of our strategy and compare it with that of our rivals, there is a call QuickSprout. with this tool we can achieve in just a few minutes a technical analysis of our website (or that of one of our rivals), of and a superficial comparison with up to 3 websites.
How does QuickSprout work?
To begin we will have to enter the url that we want to analyze and allow the tool access to an account (I consider this step unnecessary, as a precaution I prefer to give access to a disused account… and lately he doesn’t even ask for it anymore, luckily). Once done, we also introduce the url’s of our competitors and in a few seconds we have the analysis done. Let’s see the different information that the tool provides us: Qicksprout Web Analysis The information from the web analysis divides it into two: On the one hand, we will have a analysis of our website, which highlights a small study of keywords, a review of metatags, status of backlinks and the impact on social media. On the other hand, we will also get a speed test with information on the load time, the size and the number of requests to the server. Social Media Analysis in Quicksprout: QuickSprout studies how many times a page has been shared in the different ones and gives us information on the importance of each social network. We can also know which are the most shared url’s: Analysis of the competition in Quicksprout: And for the end I have left the most useful function of the tool, the study of the competition. QuickSprout analyzes up to 4 url’s (ours and that of 3 competitors), at a glance we can see what we should improve with respect to our competition or in which points we stand out.
What is the best thing about QuickSprout?
QuickSprout isn’t the most complete tool out there (far from it), but it is:
- fast.
- simple.
- very visual.
In addition, it is very useful to get a starting point and know what direction to take to improve our digital strategy.
What is the worst thing about QuickSprout?
There are still many things that need to be improved, for example, the web preview on different devices on many occasions it has not worked and on many others it has worked badly, in the analysis of Social Media it showed a great weight of Google Plus (! Of Google Plus!), I think that nobody needs any tool to see what it should be some errors and at some points it would not hurt to go into more detail so as not to have to resort to other tools. As you may have seen, it is not necessary to be the owner of the page to do the analysis, I have done the analysis of The Red Refrigerator (if I were the owner of I would not be writing this post) it is a tool that can be used by consultants, students or just curious. I would not make too important decisions based on your data, but it is an initial approach, especially in the comparative analysis part with competitor websites.
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