The e-commerce giant is testing a new logistics service for its increasingly extensive catalogue. Amazon Fresh Pickup will allow the collection of fresh food and supplies from home straight to the trunk of the car in just 15 minutes.
AmazonFresh Pickup: the purchase in the trunk in 15 minutes
The new AmazonFresh Pickup service is currently only available to Amazon employees in Seattle. This new experiment in your logistics promises that the customer will simply have to choose a point for collection. Next, it will not matter if the order is large or just a last minute purchase, in 15 minutes (or more if the customer wants more time) the purchase will be inside the trunk. You just have to park, pick up and go.
Amazon Fresh Pickup will be available to subscribers at no additional costdoes not require a minimum order amount and once it is available they can be purchased products of the basic food basket such as meats, fresh produce, bread, dairy and Home furniture.
Amazon describes its new AmazonFresh Pickup service in a video, where it describes the process that the collection will have. In it, customers they park their car in an authorized point and an employee will place the purchase in the trunk:
The idea is not new, but it is renewed
Amazon in alliance with Audi and DHL revolutionized the idea of deliveries with a similar system. Back then, those happy owners of a (new) Audi car could request that DHL courier It will leave the purchases made on Amazon directly in the trunk of the car.
The idea then was provide the parking location to Amazon and, with the system that the car brand had, provide the courier with a temporary (and single-use) authorization to open the customer’s trunk and literally leave the purchase inside.
Now that it has its own, it may be easier for Amazon to carry out this revolutionary idea, in addition to it will not be necessary to have a specific car modeland the 15 minutes give the power advantage make the purchase in record time without the need for a special trip to the supermarket and at any time.
The great and revolutionary ideas of Amazon logistics
this is just one of the new innovations in logistics that Amazon is testing to provide a better experience for your customers. Among its innovations in logistics is its first delivery aircraft fleet.
Their unmanned drones on a trial basis, shell gas stations for purchases made in the eCommerce giant in Germany, and its most revolutionary idea and still in development are those that they will act as flying warehousesideally delivering to events where demand for some items is expected to increase.
Although AmazonFresh Pickup is not available to all users, for the company to notify when everything is ready to use this new delivery system.
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