White skin, young and without imperfections, Asian women seem to have the key to eternal youth, their beauty canon is increasingly imitated and desired by Western women.
Asian beauty is in fashion and it seems that it has become a role model in recent years for European women of the 21st century. Genetic or not, because they say that their diet based on rice and soybeans and the high level of humidity that exists in countries like Japan, influence when it comes to preserving young skin over the years, Asian women have been pioneers in skin care and beauty care.
Sand used natural remedies
to get white and shiny skin, like rice oil or other essences that they used to moisturize their skin. Almost obsessed with protecting their skin from the harmful rays of the sun and the appearance of blemishes and tremendously psyched with the body worship lifestyle, companies like Shiseido or Kanebo are now leading companies in the beauty sector for men and women. , those who pamper the skin of Japanese women and delight European women more and more every day. Anti-aging products for them and for them, sunscreens and make-up products for them… Everything makes up the brand’s sophisticated line of cosmetics.
The cult of the body in Japan is fundamental and that is why in this country, men and women strive to have young skin free of imperfections, and the fact is that they succeed, that is why their beauty is in fashion and is imitated by the Western women more than ever.
Her obsession with beauty is reflected in sales. Of the total beauty market, that is, hygiene, treatment and fragrances, facial skin care represents 26% of total sales in Europe, while in Japan it is 58.1% of these and vice versa. that in the West, there is no tradition in the use of perfumes, since it is considered that the skin should smell “clean”, with its own aroma.
Because they strive to show the naturalness of their skin instead of hiding imperfections under layers of makeup or browning it in the sun come summer, more and more European women understand that this ideal of natural beauty and fair skin is the most attractive and certainly sets the trend among the most desired celebrities.
We hear it every day: “China is going to rule the world” and this phrase is no less in the world of top models. With China and Japan at the forefront, the countries of the Asian continent have become a benchmark for international fashion and some of the most beautiful and sought-after models of all time are ambassadors of this exotic beauty.
Whether it’s because of her slim figure, her slanted eyes, her hair
straight and velvety skin, but experts indicate that they are the ideal women to pose in fashion magazines and wear the suits of the best designers, if they solve the problem of their small stature. This is the case of the Chinese models Ming Xi and Sui He, regulars on the covers of Vogue and Elle magazines and on the New York, Milan and Paris catwalks. Also actresses like Lucy Liu, are a symbol of beauty throughout the world and the truth is that we are increasingly intrigued and attracted by this type of beauty that we Europeans want to imitate.
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