Today there are many . However, attracting customers to the business remains a challenge, especially for those who are just starting out and want to achieve a good return.
The digital market is highly competitive and that can make it difficult for customers to reach your or find your product on the Internet. But, all is not lost, so don’t be discouraged.
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In this post we are going to present 20 ideas to attract customers to your business and have a successful venture. In addition, we will immediately explain what inbound marketing is and why it can help you in this mission. Stay until the end!
Why inbound marketing can help you attract customers?
To begin with, we will tell you that the It is nothing more than an attraction strategy where customers look for a brand when they know that its products can help them solve a problem.
From this concept, you must have realized that inbound marketing is closely related to the objective of our post, to help you attract more and more customers to your business.
We know that the are constantly changing, as are the resources we have at our disposal to make people aware of the products or services we offer.
Traditional media have lost notoriety and are insufficient to capture the attention of users, who often consider them invasive and not very dynamic.
Today’s consumers don’t like the idea of feeling somehow “forced” to make purchases. They want to feel free to decide which products they want to buy. exactly for that It has become such an important strategy.
This type of marketing has some advantages to attract customers to a business, among which are the decrease in costs compared to traditional marketing, the possibility of reaching many people and the measurability of the actions you carry out.
So it is presented, without a doubt, as an excellent alternative for those who are trying to attract customers to their digital enterprise.
Alsoinbound marketing consists of four stages: attraction, conversion, decision and delight or enchantment.
In this post, we are going to focus on the first phase, the attraction phase, to show you 21 ideas that will help you give your business visibility and attract the attention of more customers.
21 ideas to attract customers and stand out in the market
1. Know your potential clients
The first thing you should know at this point is who are the people who may be interested in your product or service, that is, your potential customers.
Once you know who your audience is, you can better understand their needs, their problems, where to find them and how your product can help them, thus increasing your chances of attracting customers to your business.
To achieve this, we suggest that you .
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2. Use copywriting to your advantage
persuasive writing, or it is essential to conquer potential customers and increase the sales of your business.
Using it, you can show the value of your product or service, that is, that it is ideal for solving consumer problems. In addition, it allows you to differentiate yourself from the competition and consolidate your brand in the market, which helps to retain users.
As if that were not enough, good copy also helps to show that you dominate your niche, positioning yourself as an authority in the sector and generating more trust.
3. Create a blog
A it is a space where you can build your authority and communicate with people who are interested in content about your niche.
In addition to the visibility it gives your brand, you can use it to capture offering , such as ebooks, in exchange for users’ contact information. Thus, you can communicate with them in a more personalized way and convert them into your customers.
4. Look for a visual identity for your brand
As we said at the beginning of this post, the digital market is very competitive. So, to be successful, you need to stand out. And that is not only achieved with incredible products that solve the pain of users, it is also necessary to be memorable.
That means that users have to be able to recognize your in the midst of a sea of offers. And for that, having a visual identity is essential.
In this sense, it is important that you define a logo, the design of your brand, that is, the image you project, the appearance of your blog, your product and even your online store, if you have one.
Try to use the same fonts in your posts and the same colors so that users can immediately associate them with your brand.
5. Find out what interests your audience
As we explained in point number 1, you have to know your audience and, to achieve this, there is nothing better than knowing what interests them and what they are looking for in order to create content that answers their questions.
In addition, you have to publish interesting things that are different from what the competition does. To help you, you can use tools like which shows you the terms in your niche that people are searching for online.
6. Generate calls to action
call to action, or CTA, are all those actions that you want the client to carry out, such as, go to your sales pagetake advantage of an offer, give a “like” in a video on your YouTube channelsubscribe to your newsletters, follow your brand on social networks, among others.
CTAs help you achieve the sales goals you set for yourself, driving your potential customers to where your products or services are.
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7. Post frequently
In addition to visual identity, it is important to be present on different channels so that potential buyers can remember you.
Therefore, you must post on social networks, on your blog or website and, in addition, do it frequently. If possible, so that you have discipline and perseverance.
So your potential customers will always be aware of the solutions and promotions you offer. Make a list of possible ideas related to the interests of your target audience and write about it.
8. Show your audience how much you care
You need to show your potential new customers how important they are to you and your business. To do so, you can give them a gift, such as the first free consultations, an exclusive promotion for new clients, discounts for frequent clients, among others. This way you will also be able to retain them.
9. Analyze the results
To have a profitable business and attract customers, without a doubt, it is necessary to analyze the results of the actions and strategies you are using.
Remember to keep track of the most visited posts by your users, the ones that have captured the most attention, which have been the least receptive and how you could implement improvements.
You can use tools like to obtain more precise data, including information such as how long a user has spent on your website.
10. Offer free samples of your product or service
One of the elements that prevents potential consumers from purchasing certain products is the . Many times, they do not know your brand and do not have a solid reference to help them make the decision to acquire them.
As a way to gain their trust, you can offer a free sample of your products or services. Thus, they will know if it meets their needs and expectations and they can become your loyal customers.
Many well-known brands use this strategy. For example, platforms like Netflix and Spotify typically allow people to use the services they offer for free for a month.
If you have a virtual store, you can give away a discount coupon for the first purchase. Or if you have allows access to the first class for free.
11. Use discounts in your favor
As we have already mentioned, discounts are often very useful in attracting customers to businesses. But, you should not use them in excess so as not to negatively impact your finances.
Reserve them, as we suggested in the previous point, for new buyers. You can send emails with a discount percentage, which is valid for a period, thus activating the of scarcity.
12. Participate in events of your market niche
Being present at events such as business meetings, exhibitions, fairs, conferences or workshops will allow you to spread your brand and, indirectly, attract customers to it. through the you can get partners and even people interested in investing in your idea.
13. Collect testimonials
Nowadays, testimonials are a powerful weapon to attract new clients. Many people use social networks or Google to analyze the reputation of a brand before buying its products or services.
For that reason, it’s so important that you have testimonials on your website to help you break through the objections of those who don’t know you yet.
So allow your customers to leave their impressions about the experience they have had buying your product or hiring your services. Always ask them to write their opinion on your website and also to make suggestions. In this way, you show that you are always willing to improve and that you listen to them.
14. Prepare a presentation about your brand
You always have to have everything ready for the arrival of new customers and having a good presentation of your brand is essential.
Prepare something that summarizes your values, what your business offers, what makes it unique, and how it can help people. It is important that the text or speech convey security and authority.
And remember that people almost never have time to listen to you, so keep it short, try to say everything you need in 30 or 40 seconds.
15. Personalize your communications
One of the things that can most attract customers to a business is the way they are treated. No one likes to feel like they are one of the others.
So always personalize your communications. No sending emails to many people at once. Remember what we told you before, show them how much they mean to you and your business.
It seeks to have a human support team that offers personalized customer service. In short, it shows that your brand cares about its customers and that your products or services are designed for each one of them.
16. Take advantage of the potential of social networks
Social networks are an essential space for any company that wants to stand out in the market and attract more customers. They are a great showcase and many of them, like Facebook and Instagram, have that allow buyers to purchase products without leaving the platform.
The more present your business is in the the more visibility you will have. Start creating content, sharing suggestions, tips and information related to your services or products.
Also, explore the different tools of each social network to…
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