Audiovisual post-production is the “cherry on the cake” of any video.
The professional who edits and treats the already recorded material manages to add nuances and details, refine the aesthetics and quality of the audio and even insert visual triggers that help to attract the attention of the audience even more.
You may not realize it, but all audiovisual productions go through a series of other stages after filming is over. Great movies are like that!
After the actors go home, there are cut scenes, digital effects, noise insertion and much more. If you are a lover of the seventh art, surely you know and appreciate these tricks.
For those who are starting to , be it personal vlogs or online courses, it is worth knowing the post-production stages to leave the result of your content even more professional.
The three moments of video production
If you are venturing into the world of for the web, we have good news and bad news.
The good news is that audiovisual content is very attractive to the public and, regardless of your goals, it will probably contribute to your results.
The bad news is that the work may be larger than you expect. In the end, we’re not just talking about taking a random scene and putting it on YouTube.
Your audience deserves well-made content! Then you will go through three moments:
- Preproduction,
- Production,
- Post production.
Take a look at the summary of each below.
Preproduction
At the first moment all the tasks are done so that the actual filming can start, such as:
- arrange the day of the recording with those involved;
- assign the stage;
- ;
- provide the equipment;
- do makeup etc.
Production
Everything prepared and planned? Excellent!
So, we go to the moment of production, which is when the cameras go to work.
Here, some precautions are very important, such as the control of noise in the environment. The barking of the neighbor’s dog, for example, may not disturb the hour, but they are capable of compromising the entire filming.
post production
Now yes, post-production.
Everything that comes after the cameras are turned off is in that moment. And attention: there is quite a lot to do after dismantling the scenarios!
A very important suggestion here is: learn to use a or hire someone who knows how to edit, that will surely be worth it.
Why do video post-production?
A photo becomes much prettier after applying a filter on Instagram, right? And in school essays, you probably double-checked what you had written before you handed it in to the teacher, okay?
Well, yes: the work “does not end when it ends”.
After the cameras are off, you will still have some adjustments to make before releasing the content, and that is of fundamental importance for the quality of the material.
Even with all the planning in pre-production, it is necessary to eliminate speech errors, long pauses, noise leaks and other aspects that make your videos less professional.
More than that, it is at the time of editing, for example, that the scenes of the video can be rearranged to give even more meaning to the content.
Some details make the material much more efficient on your target, as well as being more attractive to the audience. Therefore, it is always important to do audiovisual post-production.
The four stages of audiovisual post-production
Now, we are going to know the four main stages of audiovisual post-production.
You will have a bit of work to make the content 100% perfect, so you can reserve at least 3 or 4 hours of treatment in the product of the filming, depending on the type of recording.
1. Disassembly of the stage
The first task after turning off the cameras, of course, is to clean up the mess.
Dismantling the stage immediately after finishing the recording is important so that your workplace is always in order.
Even if you have a , keep it organized and keep all the most delicate equipment in their respective places.
2. Edition
Now it’s time to take the memory card out of the camera, download the video file to your computer, and head over to the .
This is the type of work that you either love it or hate it, but one thing is certain: depending on your level of perfectionism, it can take hours until the content is exactly how you wanted it.
Take a look at the main video editing processes.
Cuts
You can either remove the parts that are not interesting for the final material (such as pauses between words, language vices, unexpected noises, etc.) or select the fragments that will be used.
This process is also known as decoding and requires you to watch the entire recording product at least once.
Audio
After making the cuts and organizing the chosen scenes according to the script comes the audio treatment.
The editing of the voices is just as important as the quality of the image, as this ensures a more refined effect on the content.
Clear, noise-free sound is essential to a good audience experience.
Images
Now, you begin to treat the images, eliminating defects such as exposure errors, distorted colors, lack of focus, etc.
Also take the opportunity to get creative and give your content more personality with the right color filters and other tweaks.
digital effects
It’s time to apply digital effects – and we’re not talking about otherworldly effects, but inserting text boxes, objects that facilitate understanding, transitions and subtitles, for example.
These resources help deliver more intuitive and engaging content to your audience.
Final details
With everything ready, just add the last details in your content: bullets, credits and (the thumbnail of the video or cover, which needs to be well chosen to generate more clicks).
It’s also worth putting on a soundtrack, but watch out for copyright, huh?
3. Content analysis
Phew! Editing really is one of the most laborious parts. But, after her, there is still more.
Before you launch your content and start spreading it, how about watching the video again? But not only you.
Call more people and take advantage of this new analysis to identify the details that were forgotten.
If it’s ok, great! Let’s go to the publication.
4. Publication and disclosure
Ready: the son was generated and it is time for him to come into the world.
Export the content, choose the hosting platform and start publishing. To do this, what do you think about creating a publication agenda in your ?
If possible, create ads to increase visibility. After so much work, your video deserves to be seen!
You can also apply strategies to give your content more visibility.
Post production and results
As we have seen, audiovisual post-production involves several stages – stage dismantling, editing, content analysis, publication and dissemination -, and all of them have something in common: they make your content much more professional.
If you want to optimize your results, do not forget to align all the moments of the production of the content, even after the end of the recording.
After that, you can start to focus on more strategic parts of your business, like the quality of your YouTube channel, for example.
Do you want tips for doing this? Take a look at our post that teaches.
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