The federal state of Baden-Württemberg, located on the border with France, claims to be the sunniest in Germany. Land of wines and gourmets who appreciate good food, of unique natural spaces such as the Black Forest or Lake Constance and of world-renowned spa towns such as Baden-Baden. Here are the oldest half-timbered houses in Germany and also the beautiful city of Heidelberg.
Baden-Württemberg is also a region with a solid economy, closely linked to the automobile industry, of which it is the cradle as well as the headquarters of some of its flagship companies, such as Porsche and Mercedes Benz. These two great brands tell tourists the history of the automobile – past, present and future – through two museums with impressive architecture that alone make a visit to Stuttgart, the capital of the federal state, worthwhile.
Supported by all these attractions, tourism has been positioning itself as a booming sector for Baden-Wurttemberg. The homeland of Einstein and the poet Schiller is one of the favorite destinations for Spaniards who travel to Germany, although Berlin continues to lead the rankings. Thanks to the excellent air connections, with direct flights from Madrid and Barcelona, the growth potential of this German destination in the Spanish market is very promising.
And for this reason, just a few days ago, the Baden-Württemberg Tourist Board and the High Black Forest and Baden-Baden Tourist Offices jointly organized a promotional presentation of the destination in Madrid. An event that had the support of the German National Tourist Office and the German Embassy itself.
In this meeting aimed at tourism professionals -travel agencies and tour operators-, the director of the German National Tourist Office in Spain and Portugal, Ulrike Bohnet, reiterated that Baden-Wurttemberg is the German region with the most hours of sunshine and, hence “the region where all the colors of Germany shine.” Citing relevant aspects of the southern state, she could not fail to mention its most exported product -and undoubtedly revered- which is not cars, but the delicious Black Forest cake. Likewise, she praised the gastronomic offer of what they call the “state of gourmets”, since 77 of the 300 Michelin-starred restaurants in all of Germany are concentrated in Baden-Wurttemberg.
Guido Golf, president of the Baden-Wurttemberg Tourist Board, explained that the destination registered 340,000 overnight stays of Spanish travelers in 2018 and that they are confident that this figure will increase in the coming years. “Baden-Wurttemberg is by no means an unknown destination for Spanish travellers,” he stated, referring to the popularity of cities such as Stuttgart, Freiburg, Baden-Baden or Manheim, which offer the possibility of enjoying cultural trips – with more than 1,300 museums and beautiful cities of medieval origin-; nature tourism -with a network of marked trails of 50,000 kilometers and 39% of the territory covered with forests-; or thermal tourism -with the exceptional reference of Baden-Baden-.
“For 30 years Spain has been the most popular holiday destination for Germans and now the opposite travel route is gaining importance,” the German politician commented expressively.
In the same vein, the German Ambassador to Spain, Wolfgang Dolf, highlighted the role that tourism plays in the framework of relations between Germany and Spain. “There are more than 11 million Germans who traveled to Spain in 2018 and now the number of Spaniards who choose Germany for tourism is also growing, year after year,” he congratulated himself.
Indeed, the overnight stays of Spanish tourists in hotel establishments in Germany reached the record number of 3 million in 2018. Germany’s commitment to diversify its offer of destinations in the eyes of international tourism is paying off and will continue to do so with attractive territories like Baden-Wurttemberg.
Facebook Comments
Disqus