Benetton is a family business dedicated to the world of fashion and accessories, which, from its origins in Milan and in the sixties, has managed, on its own merits, to carve out a niche for itself in the world fashion scene, thanks to its colorful designs, the quality of its garments… . Its digital manifestation, , provides a differential design, although it lacks those controversial elements.
Benetton online store: A different design, complicated logistics
The Benetton online store operates from Italyfrom where you supply the products of your eCommerce to customers from all over Europewhether they are within the EU borders or not .
This fact supposes a obvious discomfort for users, who have to deal with some shipping costs and higher waiting times of what is beginning to be common in the fashion sector. Standard shipping from the Benetton online store takes five days to arrive at the customer’s address, which must pay €7 thus. If you prefer a Express deliveryin just one day, the cost amounts to €9. At least the cost to the customer it will be zero if your purchase exceeds €80.
In addition, this policy of centralized shipments at European level means that there is no possibility of having a economical deliveryeither through a drop point or pick up at a physical store. On the other hand, the management of returns is also complicated, and involves the shipment of the garment in question to the transalpine country, since the relationship with physical stores is non-existent. Of course, keep in mind that the expenses will be borne by the company.
Regarding the design, this eCommerce is a real relief for the retinas of bored users of online stores that abuse the bichromatic dictatorship of black and white. Showing off its “United Colors of…”, the Benetton online store uses the colors (especially green) to bring vibrancy to your pages, which are easy to navigate through, thanks to the many filters, sort systems and a search engine that, despite being semi-hidden at the top of the site, halo Otherwise, this eCommerce supports transfer as a means of payment, PayPal, credit card and cash on delivery. In addition, it has a online chat and e-mail to maintain contact with their clients, missing the possibility of a free telephone service.
Conclusion on the Benetton online store
With more than 5000 stores in the worldthe Benetton online store It is an important showcase of the brand. The immediate geolocation is appreciated, which leads us to the Spanish version of the multinational. On the other hand, the diversity of payment methods makes things easier, even if waiting times are longer than usual. Finally, the photos, product descriptions, filters and the search engine allow us to locate what we are looking for. In short, Benetton has managed to launch a store on the web that does not detract from the usual quality standards.
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