In the blogging course, we will follow the entire cycle from when we decide to write an article for our blog, until we publish it.
In this theoretical-practical course we will review all the steps, emphasizing good practices when planning, writing, optimizing and inserting images in the publication. But we will also reveal what are the usual failures to, ultimately, make sure that no mistake can ruin the chances of positioning in search engines or retaining the user.
We will learn about some principles of accessibility and usability applied to web writing, which will help reach more users, avoiding ignorantly excluding those users with certain vision, cognitive, or other difficulties, who may be interested in the content or the product that we offer you through our website.
The other objective of this course is to offer a method to remove the fear of the “blank page”. We are often intimidated by our completely empty website editor, so we need a method to create a foundation on which to build the rest of the publication.
Lastly, we will learn how to give our texts a visual aspect, which will make it easier to read since, as we know, hardly anyone reads on the internet, we only scan.
As you can see, we will take advantage of principles and techniques from various disciplines to make it as easy as possible for readers to digest our texts.
Throughout the course we will develop a complete publication, following the advice that we will find throughout it. In this way, you can develop your own in parallel.
When we finish, you will have in your hands a checklist that will serve as a guide to write on your website or blog without the effort involved in facing a blank page. Go for it!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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