Boohoo.com is a distributor of international fashion online that offers thousands of Clothing styles for both men and women. Today I want to present you the in-depth analysis of
Boohoo: design and usability
Just by starting to browse the eCommerce, the first thing that can be seen is that Boohoo.com presents a home with a pretty design crowded, it gives the impression that you want to show everything you offer in one go. people may feel rejection for a website loaded with items: Having a design like this, it may be that people do not notice a specific product.
At the top of the web, we find the main menu which could be improved because it can lead to confusion for customers by not being able to locate it easily since it maintains the same typography and colors than some shown by Boohoo.com. Leaving aside the location of the main menu, the menu presents a correct but simple classification with which they will facilitate the search for the consumer.
All the images that Boohoo.com uses on its website are of high quality, in addition to presenting contrasting photographs between them.
Extensive catalog on Boohoo.com
Boohoo.com presents a extensive catalog of products such as dresses, tops, knitwear, coats, jumpsuits, footwear, accessories and much more. Furthermore, they themselves claim that “every day we release more than 100 new styles, so you will find what you are looking for in Boohoo, fashion 24/7«.
Boohoo.com stands out for being a website for the sale of clothing online with a large number of discounts, in each and every one of the sections. If for example you want a dress, you can have it with a -70% discount and also the offer of the week is a -10% bonus. This is a good strategy for Attract to more consumers and so on,
Having a catalog of such size, facilitate the search of products with a search engine. If, for example, the client wants a dress and puts it in the search engine, immediately afterwards, without having to wait thanks to its great browsing speed, they will see a extensive list of products displayed on multiple pages. To further facilitate the customer’s search for the ideal product, Boohoo.com offers the possibility for the customer to filter their search according to gender, department, category, style, size, color and price.
Product sheet on Boohoo.com
Once the client has already taken a look at the entire web of Boohoo.com and you are more or less clear about the items you want to purchase, the next step will be to click on the product in order to obtain more detailed information. If we continue with the example of the dress from before, “VMel Boutique Long Sleeve Rebrodé Lace Bodysuit“, we see that Boohoo.com offers a fairly complete product sheet. In it we find: price, images contrasted with each other, size, colors, details, shipping information and information on returns.
How to buy on Boohoo.com
Once the customer has been looking at the products and has already decided what he wants to buy, the next step is very simple, he must enter the chosen product and click on “add to cart”. Then a new window will open where the future buyer is asked for a series of personal information to be able to bill, the shipping options (same address previously offered or a new one), choose the shipping method and finally, select the payment method.
With respect to priceto say that despite the discounts it has Boohoo.comis an eCommerce with products with relatively low prices medium-highsince continuing with the example of the previous dress, this would cost €42 when, for example, a dress of these characteristics can easily cost half as much, €21.
Payment methods and shipping costs
The Shipping costs they are relatively tall taking into account that today many eCommerce have shipping costs less than or equal to €5. Boohoo.com send the products home by €7. But if the product or set of products exceeds the €40the customer can receive the product at home for free of any shipment.
And finally, comment that this eCommerce presents diversity of payment methods thus offering greater convenience to customers. Payment can be made through Credit or debit card And through PayPal.
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