Carlos Olmos (Segovia, 1975) is the fFounder & MD of urban data analytics, that uses the power of Big Data to offer companies and administrations the necessary information to make the most appropriate decisions regarding real-estate market. To learn a little more about what Urban Data Analytics consists of and what your vision of the sector is proptech In our country, we have interviewed Carlos Olmos.
Interview with Carlos Olmos, Founder of Urban Data Analytics
How would you explain to my grandmother 😉 what Urban Data Analytics is?
A company that allows know in real time if your home is suitable for renting or sellingis among the most demanded and what profitability are you going to obtain for it.
How are your clients?
The large agents in the real estate sector (Banks, Servicers, SOCIMIs, Investment Funds, large consultants,…)
What level of implementation do your data have in the market? I mean: companies believe it. The sellers, the buyers, those who move the market, do you believe it?
We are an independent company with a recognized brand throughout the industry. We are different both in the type of market indicators that we generate, in their reliability and in the way of visualizing and serving them. despite our size We have all the main agents in the sector as clients.
How do you use the data to measure the prices of the real estate market?
We mix more than 40 different fonts (public and private), which allows us remove bias that these databases have individually. We are the only company capable of differentiating offer prices, closing prices, registration prices and appraisal prices. A year ago we made a strategic alliance that allows us to unite the world of Big Data and Smart Data, improving the precision of all our algorithms.
https:///proptech-la-transformacion-digital-del-sector-inmobiliario/
How do you think the real estate market will change in the next 3-5 years?
We will see symptoms of exhaustion in the evolution of prices in areas of the main cities, and the differences regarding the rates and behavior of house prices between large cities, second cities and the coast and the rest of the provinces will be increasingly pressing.
In what other sectors do you think Big Data is hitting hard? What others will it be difficult to sink your teeth into?
I am very attracted to what is being done in medicine. In Real Estate, I look out of the corner of my eye at everything related to after sales.
Let’s do a bit of futurology: what headline would you like to read in Marketing4eCommerce in a year?
Spain is at the forefront of OpenData at a European level.
Quick Quiz:
- What is the first social network you open in the day? LinkedIn
- iOS or Android? iOS
- App or website? Web
- In which eCommerce and how long ago did you make your last online purchase? Amazon this week.
- And it was? A book
- Last book read? (worth ebooks): , Noah Harari. Essential.
- Recommend us a Black Mirror fiction series.
- What website have you seen lately that has surprised you for good?
- What is your favorite thing to do that has nothing to do with digital? Art and travel.
- Let’s spin a magic chain: Which acquaintance of yours (from another company) do you think we should interview? Why? Carlos Álvarez Ramallo, from Google Spain. He is one of the brightest people I have ever met in the context with a solid foundation in Real Estate and a real, concrete understanding of what technology can do in the sector.
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